What Your Success on Amazon is Determined by Your Keywords
What is the most critical factor for your Amazon success? Many factors determine whether you will succeed on Amazon, but there’s one thing that can make or break your business. It’s not how much inventory you have, what type of product it is, or even how well-priced it is. The single most significant factor to your success on Amazon is…
Your keywords! If you don’t optimise for the right keywords and include them in every aspect of your listing, from title to bullet points, then no matter how good a product you sell or how low its price is compared to other similar products, it won’t sell as well as it could.
You need to know which words people use when they search for this particular item so that those words appear in all aspects of your listing. This blog will show you precisely what these terms are and why they’re essential for selling on Amazon.
What is Keyword Optimization, and Why is it So Important for Amazon?
Keyword optimisation is the process of finding the best keywords that will generate targeted traffic for your Amazon product or service. What are these right words to include in your listing? Well, depending on what type of product you’re selling, there may be thousands upon thousands of potential terms.
Your keywords should include all aspects of your listing so that whenever someone searches for one of them, they see your item in the search results immediately. This includes:
- Keyword optimisation;
- Buyer intent signals and how to use them;
- Best types of keywords to include in your listing for Amazon;
- Long-tail keywords and why they are so important;
- Tools that are available for optimising your Amazon product listings to increase sales.
How Buyer Intent Signals Affect Your Listing on Amazon
The keywords people use when searching give huge clues as to their intent—what action do they want to take by clicking on your product? What are they hoping to achieve by visiting your listing or even purchasing your item?
Search queries can be separated into four categories: keyword phrases with low, medium, high, and negative buyer intent signals. Low buyer intent signals indicate that the person searching is not likely to purchase something, like when you’re looking for information about a product rather than buying it.
High signals indicate that someone will purchase immediately if given a chance; this is usually the case when people search for “best _____” or “where to buy _____.” Medium signals mean that someone knows what he wants but has many options. For example, “microwave ovens under $100.”
Negative signals are the most important to pay attention to since they indicate that people are looking for reviews or information about a product before purchasing. Negative signals include phrases like “reviews of ____” or “does ____ work?”
Importance of Choosing the Right Keywords in Amazon Listing Titles
The title of your listing is perhaps the most critical aspect of optimisation since it appears in search results and at the top of your product page. What we’ve found is that the following five types of keywords tend to be the ones with the highest volume and conversion rates:
- Brand name
- Product type
- Product features and benefits
- Colour or size (if applicable)
- Price (low, medium, high)
These keywords are the first part of optimised listings; they appear as follows: “X brand Bluetooth Speaker Black”.
Best Way to Use Long-Tail Keywords in Your Amazon Listing
At this point, you must have a title, brand name, and other important keywords included in your listing to attract buyers. You need long-tail keywords that will help potential customers search exactly what they’re looking for. These are longer phrases that include three or more words, usually containing one short word with others far apart, for instance, “GPS running watch .”
Think of at least ten different ways people may search for the product you want to sell and use all of them as separate keywords through the Amazon keyword generator tool. You will get long-tail keywords that are the perfect way to optimise your listing for maximum visibility.
If you’re already using Amazon SEO but struggling about it, you can read some fixes on this blog: 5 Quick Ways How to Fix Your Amazon SEO.
Keyword Tools that Will Help You Find the Best Words for Amazon Listing
Some tools will help you find the best keywords to include in your Amazon listing if you don’t have them already. They take advantage of the Amazon search engine to generate a huge database of popular search phrases, their frequency, and conversion rates. Here are some of the most popular keyword tools:
Ahrefs Site Explorer
This tool lets you find phrases with the highest search volume and average monthly searches. What’s great about it is that you can sort results by the number of clicks or conversion rate, meaning keyword tools give you a clear idea of what to target in your listing for maximum visibility.
Amazon Keyword Tool
This tool suggests keywords based on Google Adwords data and helps you generate thousands of long-tail keywords from a single seed term. What this means is that if you use a generic word as a starting point, Amazon Keyword Tool will provide a list of relevant words that people tend to place before or after it. So, for example, if I put “dog training” as my seed term, I get a bunch of suggestions such as “dog training tips,” “how to train a dog,” and so on.
Google Keyword Planner
This is another tool by Google that helps you find the keywords with the highest search volume and match types (broad, exact), among other features. This means that if you don’t have an Amazon listing optimised for a specific keyword, Google Keyword Planner might give you some good ideas on how to do it correctly.
The main benefit of this tool is that it provides a ready-made list of keywords and phrases based on your seed term. This means that marketers can get thousands of long-tail keywords along with their estimated monthly search volume and conversion rate right from the start. What’s even better, you can save them to edit later or export for future use.
Frequently Asked Questions
What is Amazon SEO?
Amazon SEO is a term that refers to the process of improving visibility and sales on Amazon through organic search ranking. What it means is that if you want your products to rank higher in search results, you need to make sure the listing contains optimised keywords to increase its visibility.
How much would it cost to get an Amazon SEO Expert?
It depends on the strategy and the seller. The more specific your needs are, the more expensive it will be. Its cost can range from $1,000 to 6,000 per month.
Can I Do Amazon SEO for Myself?
Yes, you can do it yourself if you have some technical skills and knowledge of basic marketing principles, such as selecting targeted keywords that describe exactly what your product does.
You may be wondering how we’ve come to this conclusion. Well, it all comes back down to the power of search engines and their ability to deliver what people are looking for. Amazon is just a digital version of your local grocery store if you think about it. Except that instead of shelving items alphabetically by name or category like in-store shelves, they’re organised according to which keywords customers often use when searching on Amazon’s website.
That means if you don’t optimise your product listing with relevant keywords, then, no matter how good a product you sell or how low its price point may be compared to other similar products, without those right words included throughout your description and title tags, your chances to rank high are still low.