How to Optimize your Amazon Listing – 5 Unique Ways to Optimize Your Amazon Listings
Amazon is the most successful eCommerce platform today. The company is a go-to online shopping paradise. According to the latest study issued by Profitero, Amazon beat other giant retailers on product price by 15 percent on average’.
The study revealed that 18 of the 21 Amazon consumer product categories were the most competitively priced. Walmart tied with Amazon for the lowest prices for cosmetic products. Chewy.com tied with Amazon for the lowest price for pet products.
Amazon’s explosive progress in 2020 based on the above data serves as your motivation to find ways to optimize your product listings to stand out in a platform with many competitors.
Keep reading to learn how to optimise product listings on Amazon to generate more sales.
Importance of Product Listing Optimization
The continued sales growth of Amazon paves the way for more income opportunities for merchants and third-party retailers.
Having your products listed on Amazon needs more hard work than what you think. There’s a need to optimise your product listing to get noticed and make your brand rank on the Search Engine Results Page (SERP).
The return on investment (ROI) in your product listings will triple if you know the techniques in optimising your Amazon listings. It is one way of raising consumer awareness of what you are selling on your eCommerce page.
Five Unique Ways to Optimize Your Amazon Listings
Optimising your product listings on Amazon is essential if you want to draw shoppers and improve your conversion rate. Getting a low conversion rate can impact your reputation as a seller. Many factors can affect your conversion rate. Even if your products are popular, you have thousands of competitors.
Amazon has sold over 350 million products, which creates endless competition with your business. The best way that you can do to increase it is to learn some techniques in optimising your product listings. Here is a list of expert advice on the five unique ways to optimise your Amazon listings:
- Choose the Right Title & Description
It is a challenge to find a catchy title for your product listing as some of the titles you have in mind are in use. Create a title that summarises the product information to give the shopper an idea of what you sell. Optimising the listing includes the primary keyword that generates a URL that finds your product in highly searched rankings.
The title length that is allowed by Amazon is 250 characters, so make full use of the character counts for the title, descriptions, bullet points, and high-ranking keywords. The title should include the brand, colour, model, size, and quantity. Here are some tips on how to write the title and description:
- Avoid writing in all capital letters.
- Each word should begin with a capital letter.
- Use “and” instead of “&.”
- Write the numbers in numerals instead of words.
- Symbols are a big NO.
- Avoid promotional messages in the title and description.
- Choose Good Quality Images
As a seller on Amazon, you are allowed to post nine product images. Look for clear and high-quality product photos with a width of 1,000 pixels and a length of 500 pixels.
The main product image should have a white background. Other images should be at different angles, packaging, and the item in use.
Shoppers often complain of discrepancies between the product description and the product images because sellers overlook the importance of emphasising the scale and size of their products.
Adding a video of the product is also recommended to draw the shopper’s attention. A good choice of images can increase your click-through rate (CTR) if you want to optimise your Amazon product listing.
- Highlight Key Product Features
Let your potential shoppers experience the product you are selling on Amazon. Stir their imagination based on what you write in the “key product features,” its benefits and uses. Amazon allows you to use 1,000 characters (140 to 250 words with spaces or 170-330 words without spaces) to describe the product’s key features.
Demonstrate to them how your product gives them comfort and solution to their problems. A 200-character bullet point is just enough to define the product’s key features with the key phrases. Write short sentences and avoid exaggerating the benefits.
Highlight the information that your customers want to know, including the product details and the manufacturer.
- Use the Right Keywords
The placement of your product listings in search engines depends on the right keywords. The most common mistake that sellers commit is the misuse of keywords in the title and product features. Sellers should identify the keywords that they need to target and rank their products ahead of their competitors.
Look for high-ranking keywords to place your listings in an advantageous position and get your first customer on Amazon. If you are struggling to find the right keywords, there are free keyword tools that help merchants and retailers search the relevant keywords for their products.
Read more about Amazon SEO on this blog 5 Quick Ways How to Fix Your Amazon SEO.
- Getting Reviews & Product Rating
The first consumer feedback on Amazon was in 1995. It is the first of its kind in the eCommerce industry as a vital factor to gain trust for product listings and services to customers.
Product reviews serve as social proof that products you sell are high quality. It is not easy to convince customers to give your product a positive review and a five-star rating.
The best solution is to sell a high-quality product with an accurate description to get a rating of 4 to 5 stars.
If there are misleading or erroneous product reviews, report the issue to Amazon to delete it. Some sites offer automated feedback services that handle product reviews and engagements from shoppers.
Can I hire people to give positive feedback on Amazon?
It is not good to hire people to write positive feedback in your product listing on Amazon. Your account gets a suspension if you are found guilty of paying people to write a fake review because Amazon can detect suspicious activity.
What happens if I do not fix an issue on my product listing?
If you fail to comply with Amazon’s maximum number of characters, it can lead to your listing’s suspension, or you will lose your selling privileges. You must adhere to Amazon’s listing policies to continue doing business with them.
What is not allowed on the Amazon product detail page?
You are discouraged from writing offensive, pornographic, obscene images and descriptions, including your contact information and website URLs. Refrain from writing the details of availability, condition, price, and request for customer positive reviews, testimonials, quotes, and watermarks on images.
Optimising your product listings on Amazon is a sure way to drive traffic to your Amazon page. There are many ways to optimise product listings. The tips above are results-driven methods in getting product views, improving high rankings in search engines, increasing your conversion rate, and gaining shopper’s trust.