Email Marketing Tips – Top-3 e-Commerce Email Marketing Services
Have you ever received an email from your favorite restaurant about their ‘Buy 1 Take 1’ promos? Or how about a massive sale on the clothing line you wear almost every day?
It is surprising that some of these emails even have your name on them. But no, they do not write each email for every customer. This part is where Email Marketing Services come into play.
What are E-commerce Email Marketing Services?
Before the internet and the digital world, people received flyers from different businesses about a new product they offered, huge sales, or discounts on a particular product via post mail or when they walked around the mall.
These days, people are using computers and phones more than they walk outside their homes. Emails are also now more used than ever since they became one of the ways to communicate with people professionally. And so, one of the best ways to encourage the customers to buy products is to send announcements of promos or discounts of a particular store they like via email.
E-commerce email marketing service promotes business’s products to their subscribed customers or for potential ones. Sending email builds a connection between the business and its customers by keeping them updated with the news, deals, or anything about their products. But typing each email for the customers is hard, so many businesses use email marketing services.
Using email marketing services can also cut costs. Instead of printing flyers and paying for the post office, using an email will only require you to pay for a plan or sometimes offer free services. Furthermore, it can allow a business to send emails faster and more efficiently as it only takes a send button to spread an announcement worldwide.
If a business uses email marketing services correctly, it may have a high ROI or return on investment. Others might think social media is a better platform for marketing, but 44% of customers find promos on a product they like, while only 4% look for deals on social media. If a business uses email, they can track the performance of their ad by viewing the click rates of the email. This feature can help businesses to know how to reach subscribers better.
What You Need to Know Before Getting Email Services
Just like the customers choosing the right product, businesses must choose the right email marketing services. Choosing the right platform for your business is tough, especially if there are a lot of competing services available online. To select a suitable platform for you, here are the features that you must consider before applying for a plan.
If you do not know how to code and are not sure how to make a good template, make sure to get a service that has ready-made templates that you may customize. It will make your emails credible and possibly attract new customers.
For those who sell many varieties of products, this feature will help. It will be good to know the types of products that a customer enjoys so that you may send an email with a specific criterion. Additionally, you can segment the new subscribers and the old ones. You may send out welcoming emails to the newbies while not sending some to those already a subscriber.
Email marketing services offer reports on the customer’s behavior regarding the emails being sent to them, the area where they live, and what precisely their kind of product is. Some platforms monitor the reading time to see if they skip it, read, or scan it. This feature will help the business to know what to improve for the next set of emails.
One of the beauties of email marketing services is that you do not have to worry about sending them. All you need to do is set the email, and the system will send it for you. There are also automated replies when they click a trigger response.
What are the Best Email Marketing Services?
There are various email marketing services on the market right now. However, we will only be looking at the top 3 email marketing services.
MailChimp has easy-to-use services, suitable for those who are just starting. They also offer various beautiful email templates that are ready to use. This platform allows users to set up the sending time based on the time zone of their customers.
MailChimp knows how to segment subscribers into groups of their product criteria and where they live. Their free service for 2,000 subscribers has limited features to offer. You will need to pay $10/month for the 500 subscribers.
HubSpot is known for its message automation. It allows the user to put response triggers when the receiver clicks a button. The platform also measures the subscribers’ behavior by how much they read the email or do not open it.
HubSpot is easy to use for those just starting. They offer ready-made templates that one may customize and have advanced features for personalization when the user wants to make their template.
For the first 2,000 emails, the HubSpot is free. However, once you start paying for the plan, it will cost $50/month for the starting price.
Constant Contact gives the users the ability to freely customize their email template that will look good for their brand. They also have templates for various types of emails. This platform offers results of click-through rates and subscriber data.
The platform has automation messaging wherein you can set the sending of emails to autopilot. Those who still have a hard time navigating have excellent customer support. They offer a free plan for the first 60 days, but the basic plan for 500 subscribers starts at $20/month.
If you want more social media campaign tips, you can check out Most Important Digital Marketing Channels for eCommerce.
When do I send emails to my customers?
Try to test out different times of sending emails. It will allow you to monitor the behavior of your clients and can further form a conclusion on what time they mostly read their emails and when it is the best time to send them an email.
Should I email every customer?
You may segment the customer to when the email is relevant. Those who sign up for the first time may receive a welcoming email. Email marketing services platforms can send an email for a specific product to customers that fit the criteria
Can I send emails even if I don’t know how to code?
Yes, these services will help you build an email with their ready, customizable templates. Some platforms also have live support to help you anytime you encounter a problem or do not know the next step.
There are many email marketing services out there that you might also want to explore. However, these are the top 3 platforms recommended for business owners. These platforms allow business owners, especially those who just started, to efficiently send emails to their target customers.