Amazon Sellers Guide – Top-10 Secrets to Selling on Amazon

Selling on Amazon will give you financial freedom and monotony. Owning an Amazon business will provide you with enough time and space while earning at managing your store. Do you wonder why many people are shifting from working traditional full-time jobs to selling on Amazon?

There are hundreds of reasons why selling on Amazon is a great choice. Given that you will be working from home while managing your sellers’ account, Amazon business allows you to be with your family, attend to their needs and manage your business without the hustle in traffics and busy streets on your way to work.

Owning a business on Amazon might be very lucrative. Opportunities to earn are limitless, and imagine how much you will be making doing this business full-time. Many Amazon sellers encounter lots of pitfalls because they commit too many mistakes. 

There are details that you need to know about running an Amazon business. Your main goal as a seller is to increase your sales in your store and work on deliverables.

Top-10 Secrets to Selling on Amazon

1.    Learn how to do product optimisation

The main reason why you need to optimise your page and product listing is to increase your sales. We all know that the Amazon marketplace sells more than 12 million products online.

Competition is tricky as there are hundreds of suppliers who would sell the same products you do. With the help of product optimisation, your potential buyers can easily find your product listing on top of the others.

Visibility means there is a higher chance for your items to be added to the cart.

2.    Learn to compete in prices

Shoppers love low price items, and this is the reason why they opt to shop online. If you are a seller, learn to sneak on your competitor’s prices. Being at a low price will allow your product to be on top of the shopper’s list.

There are applications available online that will help you to compare and match prices. Amazon’s match Low Price feature will allow you to check on the lowest price posted on Amazon, and it will enable you to set your preference to competing in prices.

3.    Post only high-quality images

Good-looking photos will build trust with the shoppers. Buyers would always prefer to buy from a professional seller because they trust him.

As a seller, you should produce a professional-looking photo of your item and avoid misconceptions and misrepresentation.

4.    Win a Buy Box on Amazon

A Winning Box is a small box you can see beside the selling item with the add-to-cart feature.

Amazon sellers who can win the buy box have the opportunity to increase their sales. It is a feature on Amazon wherein only a few sellers can win this Amazon’s Holy Grail.

Buy Box on Amazon is a privilege given to a seller who meets the performance-based requirements on Amazon. One of the requirements to get your Buy Box is selling a highly purchased product in a category. You may receive this Amazon Buy Box to allow your consumers to shop conveniently. There are lots of factors that the seller would meet before you are awarded this privilege.

5.    Work earnestly

If you want to succeed in any endeavour, it is essential to do it the hard way. Selling is not all about a fly-by-night process of earning. Improving while you are selling on the platform is your way to get more customers. If you are serious about wanting a stable online business, you should have to work and pay attention to increasing your sales.

There are some ways on how you will be able to bring your products to the top of the product list search results. You can also do PPC campaigns and social media marketing to increase connectivity to your buyers.

6.     Pick the suitable fulfilment method that will fit your business

You can have two fulfilment methods to choose from, but they both have pros and cons. You should pick the best that will serve your customers well.

FBM or Fulfilment by Merchant is a process wherein the seller is responsible for his distribution and logistics.

FBM Sellers are using this process to lessen the expenses and monitor their inventory.

FBA or Fulfilment by Amazon is a process that will bring convenience to the sellers and satisfaction to your buyer. In this method, the seller has to pay Amazon’s warehouse usage and workforce for distribution.

They are charging sellers per cubic meter as payment for storage and logistics.It is your prerogative as a seller which fulfilment method you will use. Think of the plan where you can benefit well.

7.    Know your boundaries and follow Amazon’s rules

Any company sets rules to avoid chaos in the process of the organisation. Amazon aims to deliver a quality of service to all consumers and allow sellers to grow their business without any other issues.

Amazon has a proven set of rules that everyone should follow. It is set so that all parties involved in the process can achieve satisfaction. As per Amazon, sellers who choose to bend the rules will be penalised or even suspended.

8.    Practice good customer service and good marketing practice

Good customer service is the key to creating a healthy relationship with your customers. If the buyers feel that you can provide a positive environment, they will patronise your store.

Good customer service will make happy customers. The seller should plant a friendly environment for buyers and address their concerns with empathy and action.

Make use of social media. More consumers that use Amazon are also on social media. Optimising your store on social media will help you build links and sales channels to all marketplaces where you are selling your item. You can do optimisation of your page that will link to your Amazon Seller account.

Boosting and creative ads are helpful to optimise posts on social media. You can paste your Amazon link along with your ads to lead viewers to your Amazon store.

9.    Monitor Amazon inventory

Do the inventory and restock your product if it runs out. Nobody wants to shop in an empty store.

If you can’t manage your inventory well, the tendency is your competitors will grab the opportunity to interact with your buyers.

Proactively managing your inventory will allow you to expand your business and store by attracting more buyers and allowing more networks to shop.

10.  Download the tools that are useful to your Amazon journey  

Since Amazon is a giant online platform, there are tools available online to help you with sourcing products, analytics, optimisation, campaigns, and logistics. You can seek help everywhere online.

Selling tools to use on Amazon:

1.    Algopix

 Algopix allows checking product movement on the market. It shows in-demand items and enables the seller to widen their reach to expand.

2.    Camelcamelcamel

This is the best tool for a starting seller. It is a one-stop shop that helps newbies to know about tips and guides on selling on Amazon. It is a free Amazon price tracker that you can use anytime.

3.    Keyword Tool

In selling on Amazon, you need to find a powerful keyword for product optimisation. Keyword Tool comes into track keyword to find the right keywords for your product. If you want your product to rank on top, you should download these tools, start your product optimisation, and attract customers.

4.    Amazon Seller App  

It is an app integrated on your Amazon website to help sellers using a retail arbitrage scan find a product they can sell on your FBA account. It is available for download on App Store and Google Play.

5.    AMZFinder

You can use this tool to fetch customers’ reviews. Reviews are beneficial on your Amazon store. It will allow you to build your name in the e-commerce industry.

6.    PriceBlink 

PriceBlink is a browser add-on that allows you to sneak prices of a particular item on different websites.

It has been used to check on the competitor’s price and at the same time to check possible suppliers for the item.

7.    Sellics 

It is high-performance advertising software for Amazon sellers who want to know more about SEO, monitoring, manage inventory and PPC

If you want to profit, even more, read How to Run Amazon Business Account in a Profitable Way.

FAQ’s

Conclusion

Selling on Amazon can be a fruitful experience as it will allow you to grow at your own pace. There are lots of aspiring Amazon sellers out there who want to do business on Amazon. Knowing the secrets and tools gathered in this blog would certainly help you develop your business on this platform.