Keywords for Organic Positioning: 8 Best Tools to Identify Keywords for Organic Positioning

Blog Overview

Have you ever wondered how to identify keywords for organic positioning? You’ve come to the right place. We know it can be difficult finding the right tool that fits your needs, so we’re here to help. This blog will go over some of our favourite tools and how they can benefit you as a marketer.

Here are some of our favourite keyword research tools that have been tested by us and are used by marketers worldwide. These are tried-and-tested products that will give you an edge in your search engine optimisation efforts. They also work great for content marketing strategies. So let’s get started!

• Google Keyword Planner

First on our list is Google’s keywords planner tool. It is a must-have for anybody doing SEO. Its primary purpose is to show keywords that have been searched in the past and keywords that will have a potential search volume in the future. This makes it a great tool to find keywords that people type into the search bar to find information. Google keywords planner is free to use, but it requires a Gmail account and Google Adwords account to get access.

• Google Trends

Another excellent tool for keyword research is Google’s very own keywords trend tool called “Trends”. This tool lets you know which keywords have been searched on more frequently and which keywords have started to have fewer searches. This is a great way to track keywords over time to know which ones are going up or down in popularity.

• Ahrefs

One of the most well-known keywords research tools is called “Ahrefs”. This tool will give you great information about keywords, including their top-ranking competitors and how many keywords they have in their database. This tool is the most recommendable keywords research tool for SEOs because of all the great information it offers regarding keyword research, your keywords ranking, competitor’s keywords, etc.

• SEMrush

Another keywords tool that we love is “SEMrush”. This keywords tool will give you your competitor’s keywords, their keywords domain names, keywords ranking, and an overview of site performance. SEMrush has a significant number of keywords to choose from, and it’s straightforward to use. 

We recommend SEMrush because they also have a tool for tracking keywords rankings within the past 30 days, which can be super helpful, especially if you just started with your new site. In addition, SEMrush will also report on all their backlinks so you can begin to build those links to increase your rankings yourself!

• SEOBook

Another one of the best keywords research tools out there is from SEOBook. This keywords research tool can give you information on keywords, including their monthly search volume, CPC, number of results per page, SERP position tracking, and related keywords. Their keyword difficulty score is also a very nice feature for this keywords research tool. They determine how difficult it will be for you to rank for that particular keyword phrase with a percentage scale between 1 – 100, with 100 being the hardest ranking term.

• MonsterInsights

MonsterInsights is a newer keywords tool that offers some great information to marketers. This tool also has keywords information and analytics about keywords people search for on Google. It also helps you see keywords used by your competitors to get an idea of keywords they are targeting or using for their business.

• Google Search Console

Next on our list is Google’s own keywords tool called “Search Console”. This tool will give keywords and suggestions to improve your search engine rankings in the future. Although this keywords tool isn’t used as much by marketers, it can be a great addition to any keywords research workflow.

• Moz Keyword Explorer

Last but not least, out of all these tools used to identify keywords for organic positioning is Moz’s very own tool, “Keyword Explorer”. This is our last recommendation because it offers less than Ahrefs and Google Trends but still has some great keywords information. Moz’s tool is very user-friendly and easy to use, making it great for beginners.

What are keywords, and why are they important for SEO?

One of the most important ranking factors in search engine optimisation is keywords. Keywords are phrases that people type into a search engine to find what they’re looking for online. 

For example, if you have a website about organic bread and bakery products, it would be great to have keywords such as “organic bread” or “organic bakery” on your page to get more traffic from Google searches. These keywords will help your website appear at the top of the search results page of Google once the keyword is searched on Google or Bing. 

In addition, keywords in SEO are essential if you want to get keywords traffic from Google. However, keywords are not the only factor that may affect your keywords traffic.

Why are tools to identify keywords for organic positioning necessary?

Tools are essential when identifying keywords for organic positioning because many factors make up a good keywords strategy which is why having these tools at your disposal is very helpful. These keywords research tools also provide data and information about keywords search volume, related keywords, keywords competitors are using, etc. 

When doing your keywords research, it is essential to use several different tools because not all of them will have specific features you might need at a particular time. Not only that but the more tools you use, the better idea of keywords you will get for your keywords research.

If you want to further improve your SEO, you  can read more tips on this blog: 10-Point Checklist: Improve Your Google Organic Search

Frequently Asked Questions

How many keywords should I have on my webpage?

We recommend having around 2-8 keywords per page, so this way, keywords are being used but aren’t overused. The more keywords you use on a webpage, the harder it can be for search engines to understand what your webpage is about. Make sure that keywords are used throughout the page without being too repetitive or spammy looking.

What kind of image SEO should I use on my webpage for organic positioning?

You should include keywords in all of the images on your page. This is important for search engines because keywords in image tags, caption, or alternative text can help with keywords relevance and keywords traffic from Google image searches.

How long do keywords take to rank?

Keywords can sometimes take several weeks or months to start ranking depending on the competition on the keyword you choose. However, keywords with high search volume have higher chances of being ranked faster than keywords with lower search volume. While you don’t want to select keywords with too low search volume because you will receive no keywords traffic, keywords with high or medium levels of keywords competition are much faster to rank.

Conclusion

In conclusion, keywords are a significant ranking factor in SEO. For this reason, keywords research is a crucial part of a keywords strategy, and tools play an essential role in keyword optimisation. Suppose you want to ensure that your keywords will rank. In that case, you should use these keywords tools with the proper keywords strategy, such as finding search volume and competition information, identifying keywords topics you can write about, etc.

Once the page has been created and optimised for keywords (i.e., keywords in the title, keywords relevant to page subject, keywords in image tags, and keywords in image alt text), you can create a keyword list and use it in your SEO strategy. This is why keywords research tools are so necessary because they allow you to find keywords that will generate traffic for your website, which is how more customers come to your company by searching keywords through Google.