How to Run a Paid Social Media Campaign: 4 Major Goals You Should Chase When Running a Paid Social Media Campaign
Blog Overview
Social media marketing is a great way to reach your target audience. However, it can be challenging to know where to start or how you should measure success.
This blog will cover four major goals that you should chase when running paid social media campaigns. We’ll also provide some tips on how you can achieve them to maximise the ROI of your campaign and get better results from your efforts.
By focusing on these four goals as part of an overall strategy for paid social ads management, you’ll be able to create campaigns that drive accurate results for your business without breaking the bank. At the end of this blog, you’ll be able to discover an efficient way to run a paid social media campaign.
1. Increasing Brand Awareness
One of the biggest advantages of advertising on social networks is how it can help you increase brand awareness.
In particular, Pinterest has been a strong channel for driving people back to company websites and blogs as well as driving traffic directly toward eCommerce sites.
Even paid campaigns may have difficulty converting if users don’t know your business. Investing in a social media marketing campaign that increases brand awareness can have a much more significant impact on your bottom line than you might think.
2. Driving Traffic to Your Social Channels
To be successful with paid advertising, you need to drive traffic back to your site, where it can convert into leads or sales. Social platforms offer a unique opportunity to get in front of targeted customers already engaging with your brand.
In addition to driving traffic back to your site, you should also consider how social campaigns can drive people to other social media sites where they can continue their engagement with your business.
With social media platforms like Instagram and Pinterest, investing in a campaign that provides a more direct connection between your brand and potential customers, you can drive people back to more direct engagement on your main platform.
3. Generating Leads and Sales
As a thriving means of driving leads and sales, social media should not be overlooked as a marketing channel.
You can use various social platforms to run campaigns aimed at generating leads from your target audience. In many cases, you can also use these same social networks as part of your overall strategy to generate sales directly from users who you have introduced to your brand.
For example, you can try putting together a campaign on Facebook to generate leads for your business. Once the leads have been generated, you can use those same channels to promote offers and drive sales to those users.
4. Boosting Customer Loyalty and Engagement
In addition to generating leads and sales, social media marketing can also be an effective way of boosting customer loyalty and engagement.
Social channels offer a highly targeted form of engagement that makes it simple to reach your target audience in a more personal manner than other online platforms. If you’re able to get better attention on social networks, you will boost customer loyalty over time.
It can be beneficial to think about how to run a paid social media campaign to generate leads and sales and engage with your customers on more personal terms. Social media ads are known to have better engagement rates than other digital ads.
What is Paid Social Media Marketing, and how does it work?
Paid social media marketing is an advertising platform that lets you promote your business and drive traffic via social networks such as Facebook, Instagram, Twitter, and Pinterest.
These sites let you buy paid ads for specific targeted audiences, which can help boost the number of page views and product sales. This form of internet marketing takes out the guesswork in terms of how to run a paid social media campaign.
As with any online ad campaign, it’s important to keep in mind how you will measure the success of these campaigns. Without tracking results carefully, you won’t accurately determine how much ROI (return on investment) your campaigns are generating.
If you want some inspirations for social media marketing, you can read more on this blog: 5 Inspiring Ways to Use Social Media Marketing For Ecommerce Store.
What is the difference between organic and paid social?
An organic social media post is when you share content with your followers without paying anything. Organic posts are how businesses used to get in front of consumers before paid social ads became mainstream.
A paid social post requires paying for it but lets you reach a larger audience than organic posts. It also allows advertisers to target people based on their demographics, interests, location, and more.
Pros and Cons of Running a Paid Social Media Campaign
Frequently Asked Questions
What is an excellent budget to put towards a paid social media campaign?
A good starting point for how much you should invest in any online marketing campaign will typically depend on how effective you’re hoping the campaign will be. In general, it’s recommended that you spend somewhere between 5 and 10% of your gross revenue. The amount will vary depending on how well targeted your ad is and how well-known your company is within its industry.
Is it okay not to include links in my ads?
When optimising organic social media posts, adding links can help increase click-through rates (CTR) which helps push them higher up the search engine rankings. This doesn’t mean that including links isn’t essential with paid social ads. It’s crucial to get the best results on how to run a paid social media campaign.
Is it okay to have ads for different products or services running in one campaign?
It isn’t recommended that you mix different campaigns when running a paid social media advertising strategy. If you’re only trying to promote one product or service, doing this can confuse potential customers because they’ll think that you are marketing similar products or services simultaneously.
Conclusion
As you can see, paid social media is a great way to boost customer loyalty and engagement without taking out a ton of your budget. To run a paid social media campaign, you should consider how best to measure the success of these campaigns to determine how much ROI (return on investment) they are generating for your business.
Marketing is all about finding creative ways of getting your brand in front of as many people as possible so that they will engage with your product or service. Social networks offer a highly targeted form of engagement that makes it simple to reach your target audience more personally than other online platforms. If you’re able to get better engagement on social networks, you will boost traffic and generate a greater ROI for your brand.
