Organic Product Ranking on Amazon – Top-10 Formula on Organic Product Ranking on Amazon
The ranking of your products on Amazon can be very beneficial to your business. Optimising keywords, images, and text content to a higher rank are the ingredients for increasing your sales. These terms are some of the search engine optimization techniques that an Amazon seller should know.
Search engine optimization, or we can also hear it as SEO – is a technique used by sellers and business owners to make their pages and websites appear on top when web users search for keywords tagged to their business names. If you want to increase your sales on Amazon, you should know some search engine optimization techniques and how they work.
There are formulas and proven methods that entrepreneurs use online to help their businesses and their clients’ businesses be on top of every search. Let’s tour and check out the techniques that might help us be profitable online sellers.
Understanding Amazon SEO – Key to Organic Product Ranking on Amazon
Our target outcome for Amazon SEO is to have as many profitable sales as possible. In a simple explanation, in Amazon SEO, you need to optimise your product list to get a better ranking, more outstanding online visibility and more sales.
Buyers on Amazon enter keywords on the Amazon website to search for a product they want to buy online. Buyers would be interested in visiting the first few results that come out from the list. Rarely happens that buyers flip on to the next few pages of the website. The items you can search on the first page use SEO to help them rank on top of your searches. If you rank lower than page 3, you will unlikely sell anything from your listings.
This is why there are lots of businesses looking for an SEO expert to help them become stable online. If they can see that their website is working well on top, SEO experts now will just maintain and monitor the website’s algorithm.
Algorithms, or what we call A9, is the process of determining the ranking of the product. Your algorithm will determine your success in Amazon. It is good to understand how SEO can help you and the impact of maintaining and monitoring your algorithm on your seller’s account.
As the market grows on the Internet, there might be a possibility that you can have a hundred competitors selling the same product on Amazon. You might experience tough competition online when you are at the bottom of the search engine. If you cannot make something ahead of your competitors, you lose money. Being at the bottom of the search engine, you will find difficulties in getting more customers to visit your product list, and the result is fewer sales and less profitability.
Millions of Amazon users search every minute on Amazon websites and buy mostly what is on top of their search. Amazon decides which of the hundred million listed products will be put on top of their lists. It’s quite tricky for some to ask what factors make Amazon decide and determine its ranking.
Anyone who searches on Amazon wants to purchase something they need. They will not go intentionally on Amazon for entertainment. The intent of a buyer to buy on Amazon will be an essential contrast to the mechanics of Google. Amazon needs to place an item with good feedback and many buyers because it needs to generate revenue. Amazon will only make a profit on a sale.
Amazon gains revenue and profit through every product sold on its platform. There are three involved in the whole process – the buyer, the seller, and the Amazon platform. Amazon wants to increase the number of transactions daily to serve and satisfy all parties involved. Amazon and the seller in this case share a common goal – they want a deal to push through.
Choose the right keywords
You must build tag-effective and valuable keywords for your product listings. Choosing keywords for your item is not that complicated, though. Keywords should be relevant to the products you sell. Choose the right keyword that is highly relevant to your item. In choosing a keyword, you should include generic or common terms which are familiar to anyone. Picking hifalutin words may not be effective.
Keywords should be common terms that you could mostly hear on a mass of people. It is just common, but they will become powerful when we talk about SEO. Right keywords should be assertive and mainly related to the subject matter.
You can find amazing keyword research tools on this blog: 5 Best Keyword Research Tools for Amazon SEO
Aim for high product ranking
Product ranking is determined by your performance on Amazon. Your product performance helps Amazon in ranking products in a specific order. High product ranking means more buyers can see your listings, and favourable for them to put your items in their cart.
CTR or click-through rate, sales, and CR or conversion rate on the product page will determine the performance of an item. These factors are essential as they signify KPIs for Amazon. An item or a product should maintain a high CTR, CTC, and sales on specific keywords to maintain its ranking.
Optimising Amazon product listing
A product needs to maintain high product ranking on Amazon. If you know how the algorithm works, you are now ready to optimise your listing. Your listing should make its way to the top when it goes live – this is why we need optimization.
The importance of product listing optimization is high when you talk about the impact on search results. You can’t see how important it is until you reach the search results on Amazon. As you think about how vast the competition on Amazon is and how an effective product optimization brings your product ahead of the rest, it means your product has the chance to invite visitors and make a sale. Let’s say, in a hundred sellers offering the exact product you have, on a generic search, listing shows that you are still on top of the results, which means you are a trustworthy seller, and buyers get the chance to visit and buy your listings.
Optimising will help your content improve in ranking. With the help of CTR, CR, and Sales performance, your product will make its way to the top. Your PPC campaigns should generate traffic to your product listings. It should draw users to your page. It is only possible if you have successfully optimised your product listing on Amazon. It will be your first step to improve your product ranking on Amazon.
Compost persuasive text that does the magic
How could you sell your product if you don’t know how to invite buyers to check what you sell? The persuasive text draws buyers to check what you have in store for them. It should contain a product title, description, product information, and highlight.
Buyers always check on how the item is helpful to them. The persuasive text should be how valuable the product is and how it will make your consumers’ lives easier and more comfortable.
Enhanced brand content
If you are selling branded items online, you should have to include Amazon Enhanced Brand Content on your list. The appealing text would give significance and enhancement to your product description page to create a boost. As a result, it will lead to a good conversion rate and more sales. A few per cent increase in conversion rate will make a significant impact on the ranking.
Enhanced brand content will show your audience your brand story, thus adding connectivity and engagement to your buyer. It also promotes brand awareness, keeps you unique from your competitors, and encourages repeat buyers. Product range keeps the probability that users will be distracted and detoured to your competitors’ page.
The use of persuasive images on Amazon
Uploading high-quality photos and images of your products is essential when working for your product’s ranking. Good-looking images will easily attract buyers and will help improve the product’s performance.
Your image will be your first point of contact with your customers. Shoppers want to see the image of the product they are searching for because it is their basis to put them in the shopping cart. If you upload a highly engaging main image, there is a possibility that your CTR will increase and will lead to more sales.
It is also wise to put an alluring product image as your main image since it helps you persuade your potential buyers to buy your product. If there are more sales, your ranking will be pushed on top. Buyers would quickly build trust and buy your product if you are on top of every search product.
Review is the customer’s feedback about your services and the product they bought from your store. A product receiving a lot of positive reviews will help them increase its excellent customer service. You can get both positive and negative reviews. As a seller, you should know how to deal with negative reviews too. Buyers will always check product reviews before buying from online sellers.
Frequently Asked Questions
How important is product rating when working with your ranking?
Product rating gives your buyers and customers an idea about what they should expect when buying from you. There are positive and negative ratings, but merchants should know how to deal with negative reviews. It will give the sellers the idea of what they should improve and where they particularly emphasise.
A high product rating will help you improve your CR and CTR; thus, your sales percentage grows.
What is PPC, and how does it help improve organic ranking?
Your performance will determine your organic ranking. PPC, or what we call pay per click, helps improve the overall performance of the item. It helps organic ranking to improve, pushing products to be highly visible during the search. It may take a little longer to see the feedback mechanism of this action, but it contributes to the organic ranking of the product on Amazon.
Does social media marketing help the product on Amazon to rank?
Social media platforms such as Facebook, Instagram, Pinterest, Twitter are called the external sources of traffic. Millions of people use social media in their marketing, and they help drive traffic to your amazon product listings. If you have an Amazon store, paste your link with good content on your social media so that buyers can go directly to your listings to check what you sell. The more people get curious about what you sell, the more they want to visit the link.
It’s crucial to rank your products on Amazon. It is even more important to rank them in a proper way. Following the formula given above would certainly help you get your listings to the top positions on Amazon and gain desirable profit.