Amazon PPC Success – 5 Reasons to Invest in Amazon SEO instead of Google SEO
There is no doubt that Google SEO is the most popular search engine in the world. With the emergence of B2B and e-commerce sites, the business landscape has changed its path. Amazon SEO is now becoming an on-demand platform for investment, according to BloomReach.
A 2016 study revealed that Amazon had taken the lead when it comes to product searches. It was expected that e-commerce to surge at 13.6 percent before the Christmas season. Fifty-five percent of customers during this period shifted their preference when it comes to product searches from Google to Amazon.
Take a peek at the following reasons to invest in Amazon SEO to increase your sales.
What Is SEO?
Search engine optimisation (SEO) is an Internet marketing strategy geared at helping businesses improve their sites by increasing online visibility to individuals searching for products, services, or images relevant to their brands in various search engines.
Product visibility in Google, Amazon, or Bing search results means your business can capture the attention of prospective customers.
Importance of SEO in Business
Greater visibility of your site is the main thrust of SEO in your business or digital properties. With SEO, you can improve the presence and searchability of your brand or site.
Take a look at the top three things that make SEO important:
Its Role in Organic Search
Search engines work to make your product visible. The free listing offered by Google or Amazon Search appears to anyone who searches a particular item. Organic search can affect the website’s performance. It influences the buyer’s funnel that will lead to a user’s engagement.
Trust & Credibility Building
SEO helps build a resilient foundation to develop a stunning website and satisfies users by providing a user-friendly search. Establishing credibility covers accumulated experience. Optimistic user behaviour, top-notch backlink profiles, optimised content, and machine-learning signals are elements that help build credibility.
Optimal User Satisfaction
A good-performing site is the main goal in search engines. It relies on easy search and visibility of the brand every time the users type the keywords in the search box. Customers are always right, and search engines should readily offer what users want.
Amazon SEO & Google SEO Difference
Both Google and Amazon SEO are excellent in their respective jobs. Google search is versatile in terms of different types of searches, including searches for answers to several questions where Amazon does not have.
However, Amazon is now a leading platform for sellers based on a 2019 report.
It stated that 45 percent of online sales in the United States were made possible through Amazon.
The results served as an eye-opener that Amazon SEO has yielded positive results with its uniqueness in product searches than its predecessor, Google SEO.
Five Reasons to Invest in Amazon SEO
The majority of American consumers consider Amazon as a to-go e-commerce platform. The “State of Amazon” report also stated that out of five consumers, only one showed concern about Amazon’s dominance in the market. Here are five reasons to invest in Amazon SEO instead of Google SEO.
- Excellent site experience
Shoppers pick Amazon as their number one choice because of its top-notch site experiences, especially when it comes to related searches. The study indicated that American consumers left their former retailer’s site in favour of Amazon, which comprises about 58 percent. Only 30% of U.S. consumers left Amazon due to unsatisfactory site experience.
- Long-Term Organic Ranking
The main target of Amazon is to make long-term product visibility by making the listing optimisation and use of relevant keywords and content, which leads to clicks and a successful conversion rate. These things can bring improvement in the organic ranking and sales goal of product listings.
- Perfect for Product Research
The role of SEO in e-commerce is considered ideal in terms of narrow searches by shoppers. Unlike Google, shoppers will discover many product searches on Amazon as it provides answers to their queries. For example, you go to Google and type Internet Wi-Fi, and your search focuses on Wi-Fi alone.
But if you use Amazon SEO, you will discover many gadgets that can be useful to increase the signal and speed of your Internet, such as booster, router, and extender. Customers are more likely to shop the device that they think can provide fast Internet speed. In short, you will get the product that you are searching for on Amazon.
- Comparison Tool
Amazon boasts of its comparison tool that gives customers user-friendly and compact search listings. It works better if you know exactly the product you need. The so-called “low-funnel” customers are the main target for the comparison features. The tool is much better if you compare it with the organic listings on Google. The comparison tool gives you the edge every time you navigate the pages.
- User-Friendly Conversion
Amazon is way ahead of Google when it comes to conversion, which is easy and quick.
Customers do not have to wait for so long to check out their order as the purchase phase would only take sixty seconds as they do not follow several steps before placing their order.
If you want to start your journey to using Amazon SEO, you should learn about the best keyword research tools that can help you! You can read more about it through this blog: 5 Best Keyword Research Tools for Amazon SEO.
What are the other targets of SEO?
SEO targets news search and vertical search engines.
Vertical search engines focus on specific content or industry, like travel search engines, real estate search engines, or image-based interfaces. It focuses on unpaid traffic, called organic results, instead of paid or direct traffic.
How much does it cost me to hire the services of Amazon SEO?
That depends on the digital solution provider. Numerous providers deliver this kind of service, offering package deals that begin with basic, standard, and premium plans. They offer product page optimisation, monthly price monitoring, and content asset per quarter.
How should I optimise my products on Amazon?
Optimising your products on Amazon includes adding keywords within the brand to your seller’s name and writes a good description like functionality and features, colour and size of your product, quantity, price, and product conversion rate.
Amazon SEO is a perfect venue for investment as it plays a dual role as eCommerce and search engine platforms. It is the right decision to invest in this platform with its outstanding features that you cannot find in Google. The site is what you need if you want to increase your sales performance.