Increase Website Ranking Besides SEO: 8 Ways to Increase Website Ranking Besides SEO
Do you want to know how to increase your website ranking? SEO is a great way to get more organic traffic, but it’s not the only method. Many other ways can help you rank higher in search engines and drive more traffic to your site. In this blog, we will go over 8 of those ways so that you can start seeing results right away.
The first step is understanding what these strategies are and how they work. Once you have a good idea about them, it’s time for action. You need to implement each one into your marketing strategy if you want them to work for you. If done correctly, these strategies will help increase website ranking besides SEO and bring in more visitors than you ever had before! Let’s dive right in.
You can increase website ranking through the following:
1. Optimize your website for mobile devices
As Google and other search engines continually change their algorithms, you need to stay up-to-date with the latest changes and adjust your website accordingly. For example, mobile-friendliness has been a ranking signal for Google search results. If you want to rank higher than your competitors, your website must be mobile-friendly. In other words, it needs to be responsive and optimized for smartphones.
Take advantage of this opportunity by designing a website that is great on desktop computers and works equally on mobile devices. You can use Google’s Mobile-Friendly Test to see if your website passes the test before taking any other action towards mobile optimisation.
2. Use video content to engage viewers
Video is a great way to engage people. In fact, 70% of marketers believe that video marketing will be something they invest in over the next year.
This is because you can tell stories and show off your products, and video content gives people the chance to get a sneak peek into what you have to offer. So, you must start creating videos to help increase website ranking besides SEO.
You can create different types of video content, including animations, tutorials, product demos, interviews, etc. Whichever type of video you choose to use for your website is up to you. However, it’s best to have one video for each of your most important products/services.
3. Share blog posts on social media platforms like Facebook, Twitter, Pinterest, and LinkedIn
When you share your blog posts on social media platforms, it allows people to find out what you have going on with your business.
For example, if someone is looking for a product or service similar to yours and they stumble upon one of your blog posts, they may decide to learn more by clicking the “Like” button, sharing the post, or leaving a comment.
When that happens, it’ll be easier for Google to find your website, and your social media activity will increase website ranking besides SEO.
One thing to keep in mind is how you share blog posts on various platforms. For example, when you share content on Facebook, use engaging images to catch people’s attention. This is important because Facebook favours images that are high in quality.
4. Add a contact form for visitors to easily submit feedback or questions
A contact form is a great way to engage people on your website and improve website ranking. You can even offer bonuses such as eBooks, coupons, or discounts to encourage them to get in touch.
Contact forms work well because they allow you to easily collect visitor feedback and turn it into something valuable for your business. Plus, having a contact form on your website will increase website ranking besides SEO.
For example, if you’re running a business that sells food products and one blog post discusses ways to cook salmon, people may want to know more about how to cook it or where they can buy it locally. The best way to find out is by clicking on your “Contact Us” button. And, chances are, they would probably share their experience with cooking salmon as well.
5. Increase website speed to improve conversion rates
It has been found that for every 1 second of additional load time, conversions decrease by 7%. So if you want people to engage and buy from your website, you must increase website speed to improve conversion rates.
When your website takes a long time to load, people will get bored and annoyed. It can even impact their decision-making process by causing them not to buy from your business at all.
Fortunately, it’s easy to find how fast your website loads with tools like Pingdom, Google PageSpeed Insights, and GTmetrix. Setting up these tools will help you increase website speed to improve conversion rates.
6. Create an email newsletter to keep in touch with subscribers
Email newsletters are a great way to engage with people because you can send them updates on new products, improve the way they do business, etc., which will increase website ranking besides SEO.
We all get busy, so you must send people something valuable they can look forward to receiving in their inboxes regularly. And, of course, sending an email newsletter will help improve your website ranking.
You should create different lists to send out targeted emails to specific groups of people. For example, if your business sells pottery, you may have a list for those interested in buying items for their homes and another list that includes setting up a new office space.
7. Include information about the company’s mission statement and values on the homepage.
In other words, build your brand awareness. People want to know what’s in it for them before they engage with your website.
That’s why you must include information about the company’s mission statement and values on the homepage to increase website ranking. This should be a brief overview of who you are as a business and what you believe in.
It’s also good to have pictures that represent the philosophy behind your company, so it’s easier for website visitors to understand what you do.
8. Create an eye-catching logo to increase brand awareness
The first impression people will get of your website is the logo, so you must make an instant statement. You can do this by creating an eye-catching logo to increase brand awareness.
This doesn’t mean you should spend thousands of dollars on a logo design (though you can if you want to). As long as your logo represents the business you are running, people will have an excellent first impression. This will increase website ranking.
The other reason for having an eye-catching logo is that it makes it easier for people to remember your website/business. And, being memorable means being successful because people will go out and recommend your company to others. That’s the best kind of advertising you can get for free.
On the other hand, if you want to improve your SEO, you can read this blog: 15 Secret Ways to Improve SEO Rankings.
Frequently Asked Questions
What are the most popular ways to increase website ranking besides SEO?
- Increase website speed to improve conversion rates;
- Create an email newsletter to keep in touch with subscribers;
- Include information about the company’s mission statement and values on the homepage;
- Create an eye-catching logo to increase brand awareness.
How much should I spend on advertising if I want to increase website ranking besides SEO?
It depends. While it’s true that spending money can help your website rank higher in search results, you shouldn’t spend a lot of money if you don’t know what you’re doing.
Instead, focus on bettering your website so you can rank higher naturally. This will help you save money because it’s a long-term strategy for success.
What does it mean to have a memorable logo?
A memorable logo means that people will remember your website/business and recommend it to others. It also makes it easier for people to find you on search engines. This will increase the chance of converting visitors into customers, which every business owner wants.
By following these eight tips, you’ll increase website ranking besides SEO. It’s essential to take your time with each of these steps so you can make sure everything is done correctly. That way, you can give your business the best chance of success.