Google SEO Guide by high rankers 2022: Most Important Do’s and Don’ts for Google SEO
Everyone on the internet had tried to use the Google search engine at some point for different reasons. Some need some literature for their research papers, some want to read a biography about their idol, and others want to search for a particular product. But what makes those websites appear on the first page of the search engine?
What is Google SEO?
There are thousands and more pages to the Google search engine when you search for what you are interested in, like food, song lyrics, or biography.
However, we usually do not turn to the next page and are satisfied with what Google shows on the first page. These websites get more views and clicks than those not on the front page of the search engine.
Search Engine Optimization or SEO is making modifications to your site, such as content, to improve the visibility from the search engines, especially Google. When a website’s visibility improves, it can be shown up on the first page of the Google search engine.
Thus, having more clicks when they searched for something relevant to the content. This optimization helps businesses a lot because they can become your potential customer if they are more visible to the search engine users when searching for a product.
SEO is essential not only to the website creators but also to the Google search engine users. It can search an individual fair by showing only those sites that deserve the first page. The top five results on Google when someone searches for anything are relevant to the keywords.
What Optimizations Can Be Done?
There are different optimizations that you can do to your web page to boost the page ranking and make it more visible to the Google search engine users. Below are some modifications that you can do to your page:
This part is crucial on a web page since this must be a concise description of the content. It will also be displayed in the search engine when a user searches for a relevant topic.
The use of relevant keywords is one of the standard SEO techniques to boost ranking. It lets the searchers know that the website is what they are looking for.
Some websites use images and videos that you can link back to the page. When someone searches for a photo or video of a topic and clicks the ones you used on your website, it will bring them directly to your page.
You might notice some pages have two dates, publish date and the last update. It is because some contents need to be regularly updated to stay relevant. It would be best if you keep an eye on the changes you need to catch up on.
This part is what the search engine uses when they show the links to the page. The URLs of the pages are primarily short and relevant to the title, content, and keywords used in the website.
Here are the Most Important Do’s and Don’ts for Google SEO:
What are the essential 5 Dos for Google SEO?
Now that some of the essential modifications are established, you should know how to modify your website correctly. Here are five dos lists that can help you with your SEO.
- Use keywords in the page title, meta description, and content that are relevant.
It is best to use keywords that match your meta description and title. Google search engine looks for consistency and highlights the keyword, which can attract the searcher’s attention.
- Monitor your website
Have the main keyword that you want to have a high ranking on. Keep track of the data on your page, especially the click-through rate. There are analytical tools that you may use to monitor the progress of your page. It will help you know where to improve more to reach a wider audience.
- Use relevant links
Put relevant links on the page, but not too much since Google disapproves of link exchange. You may use links that are internal and external. It will be better to use internal links that use keywords that you aim to rank. However, when you use external links, make sure that it opens to a different tab when clicked.
- Quality content
Google also examines the website’s content to see if it is suitable for ranking. As a content creator, you must also publish fresh content often and have good quality so that your page will not die. It can also attract audiences when they know that what you post is good and credible.
- Be present on social media platforms.
This tip is not mainly a modification that you can do on your website, but it improves the page’s search ranking. Many people are on social media, and it is an advantage if the links for your website are posted there as well.
What are the 5 critical don’ts for Google SEO?
There are also things that you want to avoid when doing SEO. Some habits may affect the page’s ranking based on Google’s detection or not attract customers.
Overuse of keywords
Keywords are essential when a person is searching for something specific. In the google search engine, keywords are highlighted and attract more audience. However, too much use of keywords can ruin the quality of your content, which can cause Google to lower your ranking instead of raising it.
Long loading time
83% of search engine users only wait for 3 seconds of loading time before leaving the page. Time is vital for people, and so they do not waste loading time. Google might also think that your page is not relevant to the searched keyword, making it rank down.
Ignore responsive design
Not all users search via desktop or laptop. Mobile phones are now used mainly by people on the internet. And so, Google is also looking at the mobile format as a factor of raising the rank. Your site may not have a better chance of ranking if it is not optimized for mobile devices.
Use misleading links
As mentioned a while ago, using internal links or links from your website can help other pages you created boost rankings. However, be careful about what you link on your website. Make sure to use relevant descriptions about the site you will link.
Copy external contents
Plagiarism should not be done when creating a paper, thesis, or even a website’s content. Google search engines will be most likely to favor original content than those who are copying high-ranked content.
Did you know that Rich Snippets can also help your business? If you are unfamiliar with it, check out our blog 5 Key Benefits of Rich Snippets and Why You Actually Need Them.
Is SEO important for businesses?
SEO can help boost the ranking of your website. If you have many competitors on the market, having a high ranking in the Google search engine can help you gain more customers and compete with other businesses.
How do you know if your SEO is successful?
You can monitor the increase in click rates and the increase of traffic on your website. If this happens, it means that your ranking is increasing, and more audiences can reach your site.
Do I still have to continue SEO after being successful?
Algorithms and Google search engines are constantly changing. More competitors are joining the SEO strategy to improve ranking. Your ranking might be high right now, but you might rank down tomorrow. Continuing SEO will help you maintain your ranking.
SEO is a way to boost up the ranking of your website, and there are factors to consider when doing so. Be careful about what you put on every part of the website, from the title to the meta descriptions. There are some habits that creators do but must be avoided if possible. And lastly, choose your content wisely.