Instagram Influencers to Boost Your Sales – How to Use Instagram Influencers to Boost Your Sales
When we watch our scroll on our Instagram or look at the updates of our favourite Instagram influencers, we often see products that they endorse or use in a specific post. There is a marketing strategy wherein you can use Instagram influencers to boost your sales, especially famous ones. There are various ways to use Instagram influencers to boost your sales, but we must first understand a social media campaign.
What are Social Media Campaigns?
Social Media Campaign is a marketing strategy widely used in today’s generation using social media platforms like Facebook, YouTube, Twitter, and Instagram. People use this to disseminate information about their brand or reinforce the brand message.
Social Media Marketing, on the other hand, is using these social media platforms to engage with the audience and boost up sales in various ways, such as having videos, gifs, or images. An effective way is to use Instagram influencers to boost your sales to reach a wider audience.
Both Social Media Campaigns and Social Media Marketing are beneficial for your business because it uses the technology we have today, thus following the trend. Over 3.78 million people worldwide will use social media in 2021 and spend 144 minutes or 2.4 hours on average. The number is expected to only grow in 5 years.
Furthermore, using Instagram influencers to boost your sales may increase the conversion rate of your e-store, build brand image, and increase the loyalty of your customers. But how do you use social media campaigns effectively?
How to use Social Media Campaigns effectively?
Now that you know what Social Media Campaigns and Marketing are used for, you must know how businesses use them to have a successful business. Many crucial elements will improve your sales by using this marketing strategy, and below are the things you may do.
- Know your audience.
Different products in the market use Social Media campaigns in different ways and reasons. Most of them target certain audiences, thus using specific platforms to catch their attention. You must know who you want to attract to buy your product or what age group or kinds of people would use it.
- Define the goals of your business
You may use the SMART guideline to define your goals: Setting Specific, Measurable, Achievable, Realistic, and Timely. It will help you have a clear path of what you want to achieve with this business rather than just winging it, which sometimes does not work out.
- Have a posting plan
Having a posting plan can help you sustain your content posting and make it more frequent as it is already lined up for you. If you want to boost the name of your product, consistent posting will help you. Include the dates of posting of the influencers that will be sharing your products in your schedule.
- Have your hashtags
Create hashtags that other people may use to flaunt when using your product. It will also be helpful to use Instagram influencers to boost your sales because they will use your hashtags on their post. The more people use your hashtags, the more it will be on the top rank.
How to use Instagram influencers to boost your sales?
Instagram is flooded with actors, singers, models, personalities, content creators, and other famous people worldwide. If you want to find the current trend, Instagram is the way to go. That is why you may use Instagram influencers to boost your sales because they can target potential customers easily.
The followers of Instagram influencers mostly try the products that their favourite creators use. It is called the bandwagon effect, wherein people tend to buy the products that someone they like or someone popular uses.
So, how can you use Instagram influencers to boost your sales?
- Introduce your product to the Instagram influencers
If you are starting or your business is not well-known yet, start by introducing your product to the influencers you want to reach out to. Not only do you explain what your product is to them, but share the goals of your business so that they may have clarity on what you want to achieve.
- Make deals with Instagram influencers
If you want an Instagram influencer to promote your product, you must also offer something in return. Most of the time, brands give them a free product that they will endorse, sponsor content, or give huge discounts on any store product. Make sure that the compensation they will get is fair.
- Have promo codes
When you deal with influencers, make sure to also have deals with their audiences by giving discounts using a promo code. Each promo code must be specific to the influencer, such as using their names. Give the influencers free products that they will endorse or a discount pack.
- Ask the influencers to review your product
Another factor that the customers include is the review of the products. Ask the Instagram influencers to review your product and post feedback that their audience may use. Most of their followers will believe what these influencers say, so make sure that your products are high quality for honest reviews.
- More Instagram influencers, more audience
You should not stick to only one Instagram influencer to boost your sales. You are reaching out to as many influencers as you can to help you gain more customers and add credibility to your business. The mere-exposure effect makes people buy what is familiar to them, so seeing your product everywhere makes them familiar with it.
For more influencer marketing inquiries, you can read our blog: How to Get and Prove ROI from Influencer Marketing?
Frequently Asked Questions
Is Instagram influencer good for ROI?
ROI is said to increase 11 times when having influencers promote your product compared to other marketing strategies. Some brands earn 5 times the cost of sponsoring a content creator.
How much should I pay the Instagram influencers?
It depends on the deals you are willing to make and they are willing to accept. Negotiating skills will come to play with this and your connection to them. The products and the way they will promote them are also factors that will affect the price.
Can I only use Instagram to boost sales?
There are many social media platforms on the internet that are used daily. Although Instagram is a great way to boost your sales, many businesses also use YouTubers, Facebook, and Twitter for other audiences.
Conclusion
Today, there are many advantages to using social media platforms for business campaigns and marketing. Instagram is a social media you might want to use because it is filled with celebrities and other famous people. Using Instagram influencers to boost your sales is practical to build credibility on your business and gain more customers.
