Google AdWords Best Practices 2021 – How to Read Google PPC Report: Key Parameters
Pay-Per-Click Ads are essential tools to get more leads and traffic for your business. About sixty-five percent of searches come from clicking on PPC ads. By reading the Google PPC report, you will learn to understand your ad campaign and enhance it for effective results.
Ninety-three percent of online shopping begins with search engine results. Analyzing the PPC report takes time if you are not familiar with the technicality of this system. These are metrics that you should study to monitor and conduct the PPC analysis.
Importance of Reading Google PPC Report
The key parameters are fundamental components in your Google PPC analysis. Google will give you the metrics for the post-click behavior, activities, and engagement of the audience who clicked on your ads and navigated your website.
The reports will determine the acquisition behavior conversion cycle of your audience. It includes their activity on your ads, mobile app, or website. The metrics give you insights to improve your ad strategies and ways to compete fairly with your competition.
Tips on Reading Google PPC Report
A Google PPC Report is performance benchmark that gauges the success or failure of your advertising campaigns.
The PPC report determines how your audience reacts to the advertising campaign, behavior, demographics, interests, and the device they use in clicking the ads.
The metrics will give you insights to enhance your ad campaign to reach your target audience and turn their clicks into conversion.
Learn how to read the Google PPC report by taking a look at the following tips:
- Going Over Your Account Structure
Conducting a successful reading of your Google PPC report is the first step in achieving success in PPC analysis. Examining and developing your account is crucial in enhancing your advertising campaign. You need to check some matters when reviewing the structure of your account, such as:
- Study if your account loads with many advertisements
- Check how these ad groups are divided
- See your campaign settings
- Review your budget
Continue checking if these things are effective in your campaign in the long run.
- Make an Assessment of Your Audience
Evaluating your audience is the second step in conducting your PPC report. Under this step, discover the activities of your audience. Are they using a tablet, laptop, personal computer, or smartphone when viewing your PPC ad?
After learning the device they usually use in visiting your campaign, you know the best strategy. Concentrate on making an advertising copy that fits the device that your viewers use in clicking your ads. As a component in your PPC analysis, your audience’s online activity affects the visibility of your campaign.
After knowing the device they use, discover your audience demographic details, such as age, gender, location, race, socioeconomic status, interests, and hobbies. The result of your audience evaluation will help you produce a better advertising copy that fits them. Once you have done a better ad campaign, it will lead to conversions and engagement.
- Analyze the Ads After Posting
Once you have posted your ads, always revisit it to see how it works. Analyzing the ads after posting is a habit you need to practice if you have a limited advertising budget.
Analyzing the posting times of your advertisement will show you the times that it drives leads and times that there is less traffic.
The time and traffic engagement with your campaign will help you guide your next step. You may optimize the campaign to prevent wasting your money on advertising costs.
Stop running the ads where there is minimal engagement. Running a high-performing PPC campaign will turn into conversion.
- See What Your Competitor Does
Looking at your competitor helps you find ways to go up against them in a friendly competition. Compare how their ad campaigns perform against yours. The foremost thing that you must discover about your business competition is the keywords they are using.
Are there keywords the same or different from yours? Change your keywords quickly if they are similar to yours. Look for fresher keywords for your ad campaign to stay competitive. You know better which competitor is using similar keywords.
- Improve Your Quality Score
Google gives your ad campaign a rating called quality score to identify your ranking on the Google search. The engagement of your audience to your ads serves as the basis of your quality score. The ad campaign will receive an excellent rating if it is rich in relevant keywords.
The placement of your advertising campaign will get high rankings if you choose the right keywords and get more engagement. Relevant ads with the keywords selected and the product that online shoppers would want to buy should coincide with each other.
- Have a High Impression Share
Another metric that helps analyze your PPC report is via Click-through Rate (CTR). CTR tells you the frequency, time, and duration of clicks on your advertising campaign. You can establish a high impression share if the clicks occur regularly to keep up the engagement.
There is a greater chance that the impressions created by regular clicks will turn into conversion. The clicks will lead to your website landing page, and users will likely buy your products.
Here are some Google Ad tips for you! You can read more here: Editor’s pick: Top-7 Unique Ideas for B2B Marketing for Google Ads.
How long shall I wait for my Pay-Per-Click ads to work?
The Pay-Pay-Click advertisement works similar to email marketing, search engine optimization, and social media.
The maximum period to build your ad campaigns could take a maximum of six months. At this time, your paid search is now ready for launching.
How will I know if my PPC ad is successful?
The success of your PPC ad campaign depends on the clicks and impressions it receives from internet users. When these users visit your website, browse your products, ask questions, and place an order, then you can say your PPC is successful.
How will I end my ad test?
You can conclude the ad test if the clicks have reached 200 or the impressions have reached 1,000 to 2,000 within the ad group. Use a statistical calculator to calculate the impressions and clicks accurately. These calculators are tools for advertisers and marketers to analyze advertising results.
Learning to analyze your PPC campaign and the key parameters helps you understand how it performs, engages, and which area needs improvement.
Reading the Google Pay-Per-Click report can help advertisers, resellers, and marketers optimize their campaigns to bring a positive result to their business and save money on low-performing ads.