How to Maximize Amazon Conversion – 5 Simple Tips How to Maximize Amazon Conversion
You need to divide the overall sales volume by how often individuals visit your listings, including return visitors, to get your Amazon conversion rate. As a result, you’ll get a percentage as your conversion rate.
Bear in mind, that you may have a range of additional ways to evaluate customer conversions while evaluating the performance of your online business. Knowing these tips will guide you on how to maximize your Amazon conversion.
Is Amazon Conversion Rate Helpful?
The Amazon conversion rate of your product depends on the click of the thumb of Amazon shoppers. The money you will profit depends on how many people visit your page or product— eventually buying from you. Your product image and price must be convincing to ensure that people buy what you sell.
Usually, the conversion rate of around 10%-15% is ranked by Amazon on average. But, if it goes lower, your product listing will most certainly fall as well. Your goal is to keep your conversion rate average or high to keep you at the top of the product listing.
How Can Amazon Conversion Rate Affect Your Business?
Amazon conversion rate is not only for the increase of your sales. It also works as the ranking signal for Amazon. These are the reasons that you need to know how to maximize Amazon conversion rate that can help your business:
● Identifies How Much Improvement You Need
The Amazon conversion rate shows you how much more you need to improve your business. The conversion rate that is below 10% for listings is considered low. An improvement of the product must be made.
● Shows the Ranking Signals on Amazon
Amazon monitors what products have high conversion rates and low ones. Your conversion rate will define your spot-on Amazon listings. The higher the conversion rate, the higher the chance Amazon will put it to the top.
5 Simple Tips on How to Maximize Amazon Conversion
When customers see your listings, you want to make them feel the need to purchase almost everything. Every click of their thumb affects your business, and in every profit, you make, you increase your conversion rate. Here are five simple tips that will help you maximize Amazon conversion rate:
1. Join the FBA (Fulfillment by Amazon)
To maximize your Amazon conversion rate, you first need to join the FBA. Joining FBA is a quick way to gain the trust of your buyers and increase your Amazon conversion rate. People won’t be impatient waiting for their order to arrive for weeks since FBA can do it in a day or a couple of days.
If you’re thinking about joining the FBA but doesn’t have a huge budget, you can read further on this blog: How to Start an Amazon FBA with Source by Alibaba and Low Budget?
2. Pay Attention to the Number of Reviews
The number of reviews about your product plays an essential role in how to maximize Amazon’s conversion rate. Ten good reviews are suitable for your business, and it creates a slight increase in your conversion rate.
Getting past ten to 100 good reviews are milestones you want to achieve. Remember that the higher the review ratings in your products are, the higher your Amazon conversion rate will be.
3. Product Image Gallery and Videos
Providing videos of your product is essential for improving your listings on Amazon. Since not every seller on Amazon is doing it yet, it gives you an edge over your competitors.
Using photographs of your product is the standard way to showcase them. Make sure you are presenting them appropriately. Here are some ideas:
● Using a white background for a product shoot. Doing this emphasizes your product on the photo and provides a neat appearance.
● Put an infographic in your product photo. Infographics help highlight the main features of your product and give buyers ideas. It works best when you sell products like furniture.
● A person models the product. If you’re selling a product for everyday use or a lifestyle need, you can do this. Capture a hired model or yourself using the product you’re selling.
● Put specifications on the product image. Highlight the features and specifications a buyer needs to know about your product. Specifications can be commonly seen in products like gadgets or appliances.
4. Adjust Your Pricing Accordingly
To better understand how you can adjust your price accordingly, you need to monitor your competitors. Constantly keep an eye on their pricing and change yours like them. Make your price reasonable and at the same time competitive.
Your prices must not cost less than your competitors or cost twice as them. Adjust it to the average price.
5. Improve the Quality of Your Product
The quality of your product speaks for your business and on how to maximize Amazon conversion. If everyone on Amazon is selling the same product as you, there’s still something you can do. Improve your product by making small changes.
Such as making it in different sizes, launching your product in different colors, and upgrading your product materials. Let your product stand out among the rest of your competitors.
Frequently Asked Questions
What is a great conversion rate on Amazon?
When the conversion rate is high, there are more product sales. The considered reasonable conversion rate on Amazon ranges from 10%-15%. Whether cheap or expensive, the 10%-15% conversion rate might not be accurate depending on the product that has been sold.
How is Amazon conversion calculated?
To calculate the conversion rate on Amazon, you need to divide the number of orders by the number of product visits. The formula for conversion rate is CVR (%) = (Number of Orders/ Number of Visits) 100.
Why is my Amazon listing not converting?
There are instances that your conversion issue does not correlate with your product listing on Amazon. There may be similar products shadowing the product that you are selling. Usually, these products are identical but cost cheaper or have higher quality.
You now have everything you need to know to maximize Amazon’s conversion rate. Take this new knowledge and put on the work. These guaranteed tips will surely help you in improving your business. Always remember, the higher your product sales are, the higher your conversion rate will be.