Digital Marketer’s Successful PCC – How to Help Your Shoppers Find You Organically on Amazon
Amazon is a great place to start doing business with its global ranking as the third valuable company after Microsoft Corporation and Apple. It has dominated both online retail and cloud computing business. Macrotrends data showed that Amazon achieved a 12-month revenue of 241.545 billion US dollars at the end of March 31, 2019, or 25.03% higher than the preceding year.
In March of the same year, Amazon recorded a 4.97% net profit, operating, and gross margins. Amazon’s quarterly assets during the first quarter of 2019 reached 178.102 billion US dollars or a year-over-year increase of 40.95 percent. It is a challenge as a seller on Amazon to vie with millions of competitors to stand out from a bevy of related products in your niche.
Find out how to help shoppers find your listings organically on Amazon.
What Is Organic Search?
As a new seller on Amazon, it pays to know about organic search and its difference from paid search.
Product listings are classified as organic if they appear naturally on Amazon Search Engine Results Page (SERP) after a website user types the keyword on a search query.
The organic listing comes out naturally on the search query because of the Amazon A9 algorithm.
The algorithm identifies the products that are relevant to the shopper’s search query.
Those sponsored listings appear on top of the organic listings on Amazon SERP as sellers pay the ads. If you are hesitant to pay for the sponsored ads, you’ve got to find ways to increase your product visibility. It is advantageous if you use organic and paid search to succeed in your business as paid traffic can grow your organic traffic and the other way around.
Tips on How to Help Your Shoppers Find You Organically on Amazon
Making your products visible is your primary goal to stand out against your competitors in the Amazon marketplace. Shoppers find your products quickly, click the link and buy your items repeatedly. There are many ways to optimize visibility and help shoppers find your items organically.
Check out the following tips:
Amazon Search Engine
Amazon A9 algorithm plays a role in determining products that are relevant to consumers’ online search. The interface of A9 is easy to use so that marketers and sellers can inhabit the details of their products.
A9 has its lapses because it operates under an older algorithm that is unforeseeable and has recurrent updates. If you use A9, you need to stay updated and be adaptable to its newest version.
Consider the Five Ranking Factors
You can improve your organic listing if you are aware of the ranking factors on Amazon search. These factors include a keyword, selection, pricing, sales history, and availability. Amazon shoppers input a keyword on the search button that is related to the seller’s product listing.
Use long-tail keywords to rank your product listing instead of using a brief keyword. If your product sells, it becomes more visible above the search results. Amazon visibility is achievable if you take the ranking factors seriously. It guides shoppers to visit your product listings easier and quicker.
Visibility draws unique visitors, encourages daily visits, and helps you win the Amazon Buy Box and become a reputable brand.
Here are 5 Best Keyword Research Tools for Amazon SEO to help you out!
Optimal Conversion Rates
Search engine optimization works better to translate a search into conversion. By focusing on the Google search engine, you take advantage of the traffic volume to sell your ads while using the Amazon engine to sell the products after the traffic increases.
Users who found the product quickly on Google guarantee that they return and click the ads. Users who found products on Amazon turn their search into a purchase and become repeat buyers.
Increase Your Performance Ranking
Your organic listing placement is determined by how it makes money on Amazon and conversion rate. Make sure to visit Amazon seller central to check your product’s conversion rate. If it performs better, the product ranks higher in organic listings. Many factors contribute to better conversion rates, such as:
- Product review – You don’t have to pay someone to review your product. Provide a happy customer experience, sending follow-up emails, use the Amazon review request button, or enroll your listing in the Amazon Vine program to get a review.
- Images – Showcase your product listing by uploading images with pixels of 1000×1000. Customers will trust your brands if they see the image vividly as the search algorithm on Amazon cannot read the images. The Amazon software makes an index on each image. Make sure that you include the image alt-tags and title with descriptive keywords for the Amazon SEO.
- Price-Sell those items that are less expensive to improve their conversion rate. Once the product sells, its placement is above the ranking pages. Price them based on the search results page without sacrificing profitability
Make the Search Relevant
Customers will find your product pages quickly if you choose the best title attributes to your product.
When writing the title, always include the color, quantity, size, brand name, model description, and product line. Beware of keyword stuffing when applying the attributes.
Keep the title simple for easy recall and increase conversion rate. Include the brand of the product in the title to show frequently on your product page that links to similar products from the same brand. Readers find it easy to read the product attributes if you place them in bullets with the targeted keywords for better performance in organic listings.
How should I tell shoppers if my product is right for them?
Online sellers must be ready to answer questions about the products by telling them the pros and cons as indicated in the bullets. The product images should demonstrate the uses and benefits of the product.
Where to find the organic sales on Amazon?
Click the dashboard of your listing and then click Profit. Proceed to the section where you can choose the period to read the Organic Sales, Ad Sales, Organic Orders, Ad Orders, Organic Units, and Ad Units for your organic product listing.
What should I do to get a higher ranking in the organic listing?
Placing your organic listing on a higher ranking begins with a conversion rate with increased sales performance. Buyers who find your product on Amazon make a purchase decision. Sales increase indicates that the right buyer has found the organic listing.
Helping shoppers find your organic listings on Amazon is reachable by improving your product visibility, good keywords, performance ranking, conversion rate, and use of the A9 algorithm. Selecting the right keywords is vital to encourage shoppers to make frequent visits to your product page, make purchase decisions, and turn them into regular buyers.