How to optimize google adwords – Google AdWords Best Practices

Google AdWords works similar to the Pay-Per-Click system, in which the amount the marketer pays depends on the clicks generated from a website visitor. It’s the marketer who bids for low or high advertising costs in the Google Ads auction.

Google Ads has a network of over two million dollar applications and websites. Google generates income for every click that a user makes. But paying the advertising cost is small compared to the revenue you earn when a click turns into conversion. Startup businesses spend 1.60 dollars on Google AdWords, and their ROI is three dollars. 

Here’s a blog that can help you understand PPC and AdWords more: Full Guide: Difference between PPC and AdWords. To understand better how the mechanics of Google AdWords, get to know its best practices. 

Google AdWords Definition

You’ve heard the word Google AdWords many times, but how much do you know about it?

Google AdWords is a Google initiative that offers advertising services to help organizations and marketers increase their customers quickly.

Google automatically displays a list of search results relevant to the words, products, phrases, or services searched by internet users.

Taking a closer look at the display, you will find that the search results on the top and bottom parts are advertising campaigns of organizations and companies related to the keyword searched. 

Google AdWords Best Practices to Learn

The ad ranking helps elevate the status and position of your ad. The other name for ad rank is maximum Bid Times Quality Score. If your ad gets high scores in the ad rank, its placement is on the top in the ad search results once an internet user types a relevant keyword in Google.

Learn to understand the mechanics of Google AdWords by knowing its best practices: 

1. Learn to Optimize the Ads for NLS

The Natural Language Search (NLS) attracts more users as they are inclined to search using natural language. NLS represents the terminology or works that you usually use in your daily conversation. Develop the skills in using the NLS if you want to implement this style for your Google Ads. Google gives importance to ads in natural language by optimizing the ads that read naturally and are not redundant.

The secret is to mix the keyword with natural language and high potential phrasing match. Google focuses on keywords that do not sound monotonous. The natural language keeps growing in optimizing your ads. Voice search plays a role in popularizing NLS. The Google Bidirectional Encoder Representations from Transformers (BERT) also helps analyze the search terms that use natural language. 

2. Apply Automated Bidding 

A bidding strategy is essential in landing a top slot for your Google AdWords. The automated bidding will lessen your workload in setting the bids for your ad campaign.

You need to equip yourself with knowledge about the system by reading the guidelines on automated bidding. There are numerous types of Google automated bidding strategies.

  Each type has its qualities to assist you in reaching your business goal.

Check the list of automated bidding strategies below: 

• Target Impression Share
• Bid Strategy
• Target CPA
• Target ROAS
•  Maximize Conversions 
•  Maximize Conversion Value

Automated bidding is better than the manual approach because it guarantees a good position for your ads for a specific budget. A manual bidding approach may sometimes miss good opportunities when the ad specialist commits a blunder in adjusting the keyword phrasing while evaluating your Google ad reading.  

3. Learn to Tweak Ads for Mobile & Desktop

Although more users are using mobile devices, native devices are still usable in promoting your Google Ads. Don’t you know that the behavior of internet users changes when using a different device? Your ads appear on desktop and mobile with support from Google. These devices are vital for improving your ad visibility, so don’t ignore the value of native electronic devices. 

Online retailers should know that the average conversion using a desktop was 42 percent compared with mobile phone user conversion during the third quarter of 2020. The statistics show that despite the popularity of smartphones, desktop conversion value still prevails.

Half of the total advertising clicks come from mobile users. Finding the right keywords used by mobile users and desktop users is vital in breaking down the searches. Consider brief ad copies for mobile devices. A desktop ad copy should be no more than five sentences.

Begin with a snappy lead for the first sentence. Your ads’ selling point comes in the second line. The mobile ad extension copy should begin with your selling point and add the details for the remaining space. Mobile and native optimizations go hand in hand to translate into conversion.

4. Conjure Emotions to Your Ads

The outcome of your Google Ads is also influenced by how your audience reacts emotionally.

Study if your ads leave emotional imprints on your audience. Create a strong impression of your brand and let them appear in their thoughts through CTA and word choice.

The phrases you choose should match your branding. The words include quicker, faster, sales advantage, most durable, most effective, etc.

Pair these words with an Al sales solution. The call-to-action is an effective method to send an urgency to buy the advertised product. It brings emotional response to your audience when they see your ad with the CTA like “Getting Started Now,” “Act Now Before It’s Too Late,” Sign Up Today,” etc.  

5. Make Use of Negative Keywords

 Negative keywords refer to your choice of keywords that prevent your ads from popping out when someone searched the phrase. These keywords will tell the search engines to exclude queries to avoid ambiguity and confusion. Google will hide your ad for search words that can trigger a negative match.

Negative keywords can save money by refining your audience. An example is when the keyword for your ad is “dental management system,” you use a negative keyword to prevent users find the ads when they type dental management job. Those people who search the dental management job do not turn their search into conversion.

6. Monitor Ad Strategy Results

Measuring your ad results helps you improve your campaign. Link your ads to an analytics engine and build a tracking plan to utilize the ads data and merge the information into a single data strategy through a spreadsheet that you will share with stakeholders. You can look for data platforms to sync all your information into a single data. 

FAQs

Conclusion

Google AdWords runs through a bidding system, which refers to the cost of an advertisement. Your ads land a high rank on the search engine results if you bid a high price. The success and conversion rates are reachable by developing the best practices if you have no technical skills.