Marketing Secrets 2021 – Online, Digital Marketing Courses to Start Selling via Social Networks
With the popularity of smartphones and internet data provided by telecommunication companies, people from all walks of life have access to social media to view messages, video chat, read news, and click advertisements. Even if you are not paying a Facebook Ad, you can post your business on your FB page.
Since the competition is stiff, it pays to learn digital marketing techniques to stand out from among the crowd of FB marketers. Marketing managers have a job growth rate of 7 percent forecast from 2019 to 2029. Whether you own a business or planning to land a job as a social media manager, learning online digital marketing courses is an advantage.
Best Online Digital Marketing Courses to Start Selling on Social Networks
Online digital marketing courses are worth your dollars and time as it helps you land a job as a social media manager, marketer or runs your own business.
Time and money spent on the course give exposure to your brand and gain more conversion.
About 3.96 billion individuals use social media to pass the time, do business, or 50.64 percent of the world population use social networks regardless of race, age, or internet access.
Of the 4.57 billion people who use the internet, 83.36 percent are active users. If you do business on social networks, you can penetrate your market without spending much on advertising.
Let’s take a peek at why social media marketing courses are worth your investment.
- Social Ads 101
Social Ads 101 is a free course offered by Wordstream. It covers educational tools to help you understand social media advertisements that you find on platforms like Facebook, Snapchat, Tik Tok, YouTube, and Instagram.
You will learn about social shopping, social media ad metrics, and various tools so you can track your advertising performance and be able to target your customers when they are prepared to buy your products.
- Social Media Certification
HubSpot Academy offers this certification free of charge. It teaches you the strategies to entice partners and customers and creates brand loyalty. Social media certification is open to everyone willing to spend time learning the following methodology:
- Social media strategy lesson
- Construction of social media team
- Planning your social goals
- Creating your content strategy
- Planning your budget
- Develop social media content
- Learning influencer marketing
- Social listening
Once you finished the course, you can start using the concepts and discover your earning potentials.
- Social Media Training for Beginners
Beginners in social media marketing will develop skills in building and keep up with social media visibility on all platforms,
such as Twitter, Facebook, Google My Business, Instagram, Snapchat, and YouTube. Constant Contact offers this course free for newbies in social media marketing.
- Fundamentals of Digital Marketing
Google Digital Garage offers this free social media certification to people who are interested in digital marketing.
There are more than 300,000 learners who availed of this program. The courses will teach you to develop optimised web pages. It also teaches you the difference between organic and paid search. You will receive a digital certificate after you finished the course.
- Online Social Media Marketing Classes
Learners can opt for a paid or free social media course from Skillshare. They offer numerous courses and business topics for your selection. Save it for reference or filter until you are ready to take the premium or free classes.
- Acadium Digital Marketing Course
Take advantage of the mentorship and apprenticeship program from Acadium for free. Learners will develop the skills and ability in digital marketing that tackles the following topics:
- Soft Skills
- Email Marketing
- Content Marketing
- Website Platforms
- Influencer Marketing
- Intro to Marketing
- Search Engine Optimization
- Public Relations
- Paid Advertising
- Social Media
- Affiliate Marketing
You can choose any of their lessons under the Digital Marketing Course that you can take during an apprenticeship or anytime you like.
- Social Media 101 Training
Boot Camp Digital offers Digital Marketing/Social Media 101 Training at 97 dollars. The beginner-level training covers the fundamentals of digital marketing and its social media uses.
The entire course will take six hours, but you will learn a lot from them. Boot Camp is a prestigious online marketing company that gives learners seamless access after they purchase, such as:
- Digital marketing template
- ROI information
- Bonus-free digital tools course
Boot Camp takes pride in its clientele, such as Georgia-Pacific, GE, Nike, and NASA.
- Social Media Marketing Master Class
For $149.99, Udemy offers you a comprehensive course that you will complete in twenty hours with a certificate of completion. The master class will touch on the following topics:
- Powerful marketing strategy
- Learn to write blogs and articles to let viewers take action
- The basics of SEO
- Build a professional social media profile image using a smartphone
- Email marketing
- Create a YouTube channel, produce content, and edit marketing video
- Social media posting
- Creating your online community
- The Strategy of Content Marketing
The University of California, Davis offers this online class to teach you to create a strategy for your content marketing and understand its surrounding ecosystem. It will touch on the following:
- The Content Marketing Ecosystem
- The Strategic Context
- Content Marketing Strategy Development
- Strategic Types of Content
- Content Management
- Strategic Writing & Framing
You will also learn to integrate your social media marketing & content marketing strategies during the online class in five weeks. Videos, readings, quizzes, and exercises are part of your learning activities.
Fundamentals of Digital Marketing, Social Media, and E-Commerce
This online course from Wharton-University of Pennsylvania is worth $585. It is an intermediate class that tackles social media, eCommerce, and digital marketing for small business owners, consumers, and marketing professionals. You learn the techniques of social media and create marketing campaigns for your business.
Once you have learned the basics in the Social Media Marketing World, you now need to learn the important channels you have to use. You can read more at Most Important Digital Marketing Channels for E-commerce.
How will I know if my social media marketing for my business is successful?
Use the same metrics for other marketing strategies in measuring the success of your social media marketing. The metrics include the number of followers, viewers, impressions, traffic, and engagement of your viewers. The leads that you generate could turn into shoppers.
Are blogs necessary for my brand?
Your business can benefit from blogs because it increases the reputation and credibility of your brand. A link in your social media post to your blog post increases the presence of your brand online. Your blogs should be regularly to hold your target audience.
How will I get my ROI for social media marketing?
There is always a cost attach to social media marketing whether you hire a social media manager or outsource a digital marketing firm. Generate new leads, customer satisfaction, and email subscriptions to get the ROI for the time and money you invested.
Digital marketing is effective in increasing your sales performance and online presence. Learning the strategies in online and digital marketing for selling your products on the social network is proven effective by successful marketers.
Various online courses are available from different digital marketing platforms. Look for free online courses to start your digital marketing journey.