PPC Amazon Guide – Best PPC Automation Software for Amazon Ads
Pay-Per-Click is an effective tool to drive traffic to a website. For online sellers, paying a publisher after an Internet user clicks the advertisement they see on search engines is an advantage compared to those who do not use this paid search model.
Using PPC automation software for your Amazon ads is beneficial to your business as the platform has over $400 billion in global sales with millions of daily visitors. Amazon’s ad revenue expects to grow at $26.1 billion in 2021.
Check out the best PPC automation software for Amazon ads that marketers can use to automate their tasks, save advertising costs, and improve their campaign performance.
PPC Automation Definition
Pay-Per-Click (PPC) automation is a paid search system that gives marketers control over their ad campaigns on various search engines and charges them when an internet user clicks their ads.
This system saves hours in updating their campaigns and targeting their audience. Using PPC automation software, the marketer can leverage their third-party applications to do the tasks for them.
The automation software will automatically stop running your ads on a specific day or changes your target audience before the end of the campaign cycle.
Using Amazon Ad PPC automation software means you don’t need to deactivate, activate or update the ads manually.
What is the Best PPC Automation Software for Amazon Ads?
Internet users begin their search on Amazon when looking for certain products online, which comprise 66 percent. Using the best PPC automation software on your Amazon ads, your brand increases visibility and sales.
Here is a list of the best PPC automation software for Amazon Ads:
BidX eases your tedious tasks in managing your advertising campaign with full automation features for Amazon advertising. It offers unlimited bid adjustments and one-click campaign creation features that help you create your ad campaign using Amazon seller central. Its campaign settings can automate multiple products in one sitting. As a marketer, you receive an update through email support and regular phone calls on how your ads perform and improve your brand awareness. BidX offers three packages for different users, such as:
- Individual sellers for $74 per month.
- Vendors & Agencies for $449 per month.
- Managed Services for $2,500 per month.
Trendle is a perfect PPC automation tool for new Amazon sellers as you can start with $10 per month if you have sold nearly 1000 orders. Sellers who have reached 1000 orders should upgrade their plan at $50 per month, including $2500 expenses for monthly ads.
The Pro Plan is $100 per month, which covers more than $2,500 monthly ad expenses. Trendle offers various features like improving your Advertising Cost of Sales (ACoS) with automated campaign changes, inventory forecasting, and detailed reporting of your profitability data.
- Seller Labs
Seller Labs have numerous features that every marketer should take into consideration. With a monthly fee of $39 per month, you can enjoy automated Al algorithms to enhance your PPC performance, keep your historical data for optimisations for up to two years, management and keyword research tools.
It has its “Ignite” tool that helps you increase and optimise your Pay-Per-Click ad campaigns automatically and get the most of your money spent on advertising. Running an FBA store with Seller Labs means you regularly communicate with your buyers with its automated buyer-seller messaging tool. From its starter plan, you can update your plan to $399 per month.
Perpetua is a perfect PPC automation tool for individual sellers, agencies, and brands.
It has various features, such as autopilot, Al-driven algorithmic bidding, advanced reporting & analytic tools, ASIN, and keyword automated harvesting at $ 50 per month.
This rate is perfect for users who have spent nearly $1000 per month. The monthly rate changes to a fixed price for users who spent more than $10000 per month on their advertising expenses.
AI technology has helped users boost their ad campaign profitability. Perpetua takes pride in its video ads generator that allows marketers to use their creativity in producing their branded advertisements quickly and optimise their ad campaigns.
Downstream boasts of its machine and Al learning tools that can boost the efficiency and performance of your Amazon ad campaigns. At a monthly fee of $359, marketers can enjoy the detailed analytics for KPIs and agency enterprise-level management.
This software can maximise your sales through goal-seeking, which involves fine-tuning campaigns and bids using their algorithms. Other features they offer include shelf planning, day parting, keyword harvesting, team roles for the PPC teams, and custom reporting.
Downstream offers free-tier to help users learn more about the tool but with limited features. This software is ideal for an in-house team or large agencies.
RevenueWize offers a free version to users without a trial period, where users can use the platform without spending a dollar. If you want to enjoy the new platform features, you can begin from $89 per month. This software optimises your ad campaigns through Al and PPC analytics, keyword, and ASIN tools.
It also boosts ad spend & impressions analysis and reduces ACoS. This software is ideal for agencies and individual sellers.
Sellics works in two different platforms for advertising tools and management platforms for marketers. It is transparent so that you can see how it works and changes through a changelog. It offers advertising scheduling, dayparting, autopilot AI, and international support and strategy recommendations.
You can begin your plan at $89 per month, including up to $2,500 monthly advertising costs. You can update your plan to Premium at $749 per month, including more than $10000 advertising costs.
SellerApp’s main feature is negative keyword optimising, where they identify keywords that do not boost conversion rate. It automatically excludes the negative keywords and reduces ACoS. Marketers can enjoy trend and product research tools, keyword targeting insights, optimising ad campaigns, and enterprise-level analytics.
The “Pro-Lite” plan begins from $ 89 per month, which covers fifty different products. If you need to upgrade up to 100 different products, you pay $149 per month plus access to other features.
For Amazon PPC Strategies, you can read more at this blog 10 Tips to Succeed in Amazon PPC Strategy.
How to fix my conversion rate even if I get a lot of PPC clicks?
Maybe the problem is not on the PPC automation software. Customers may not have found your product pleasing to their eyes.
The problem lies in your product price, or you may not have clear product images and descriptions.
What is the most effective PPC format?
Amazon sellers prefer the Sponsored Product Ads because it attracts clicks and conversions. With the right keywords, you will succeed in targeting your audience. For new product collections, the best PPC format is the Headline Search Ads and the Product Display Ads for a particular niche.
How effective are Amazon PPC ads compared to Google PPC Ads?
Amazon PPC ads can reach out beyond research. Buyers search on Amazon ads with the intent to shop and make a price comparison. Most people who click on Google Ads are doing research and have no plans of buying the product.
The power of PPC automation plays a role in your everyday life as an Amazon marketer.
If you don’t grab its features, you will miss out on many opportunities that come your way.
PPC automation software is a must-have to focus your time on promoting your brand and optimize your conversion rate.