Amazon Private Label Strategy: 7 Essential Steps to Building a Successful Amazon Private Label Strategy
Some Amazon sellers have an idea of a product in mind but do not know how to create it themselves as there are requirements and skills needed for it. Just like selling a t-shirt, which is not easy to make yourself if you do not know how to sew. They may do retail, but it will not be their branding.
What most people do is make their products sell by buying private labels. It is a viral strategy on Amazon, and you might have noticed it when you look for an item, and the results are almost the same but with different brand names. So, why is Amazon private label strategy so important?
Why is Amazon Private Label Strategy Important?
Private Label items are manufactured by a third party but with the business’ name on them. Although some shops sell branded products, they also sell their private label products. For example, if you go to a supermarket or grocery like Walmart, you will see an Oreo and their Great Value brand.
Amazon’s private label strategy is a growing strategy used on the platform. Although they sell branded products, they also sell their self-branded products at a much lower cost. It is a great way to start a business and have your name on the products you sell, even if you did not make them yourself.
If you want a good look on Amazon Private Label, you can read more here: What an Amazon Private Label Really Looks Like
How to Build a Successful Amazon Private Label Strategy in 7 Steps?
If you are interested in doing the Amazon private label strategy, here is how to build a successful Amazon private label strategy in only 7 steps.
Step 1: Brainstorm some Profitable Products
There are two main things to consider in this Amazon private label strategy step:
- Your target audience
- Trending products
You want to base what you sell on the type of customers you want to attract. If you’re going to sell for babies, do not sell knives. If you wish to sell for adults, do not sell Barbies.
After having the type of audience determined for yourself, you want to search for trending products on Amazon. Do not sell products that no one wants to buy, no matter how cheap or valuable they are. It is where you want to earn, so be wise in choosing your product.
Step 2: Research Suppliers and Manufacturers
Once you have the product you want to sell in mind, look for the right supplier or manufacturer for you. You might want to consider factors such as the cost of both the item and shipment, order quota, quality, and their store policy. Do not just choose the manufacturers because they are cheap.
Before settling in the supplier, you are interested in working with, try to wiggle some negotiations to sell it to you at a lower cost or schedule of delivery. Once you have reached an agreement, sign a contract that will serve as a pact.
Step 3: Have a Good Name and Design
This Amazon private label strategy is already apparent. No one wants a dull or blunt name, especially when just starting. Decide a name that will make your products stand out among others. Some like it to be funny by having a pun, classy, or specific for technologies.
Once you have a name, think of a design that will suit your business. This includes your logo, the color palette you will incorporate with your brandings, and a great slogan to attract customers. It is a bonus if your design represents the products you want to sell.
Step 4: Create an Amazon Seller Account
Now that you have everything set up, you will need to sell your product on Amazon Seller Central. So, make sure that you register your shop. The registration is free, but Amazon charges the seller $0.99 per item. You may choose their Professional account, which will cost a $39.99 monthly fee without item charge.
Upgrading your Amazon Seller Central account will benefit those already selling vast quantities of orders. Selling more than 40 items on a free Amazon Seller Central account will only cost you more than having a Professional account.
Step 5: Consider Applying for FBA
The Amazon private label strategy is optional but highly recommended for those doing the business alone but receiving many orders at a time. Fulfillment by Amazon helps sellers store products, pack them, and ship them to the customer without the seller doing anything.
All they have to do is send their products to an Amazon warehouse and focus on the branding of their products and advertisement.
Step 6: Have an Advertising Plan
Now that you have posted your products on Amazon, the next step is to gather customers as much as possible by having an advertisement plan. One of the best ways to advertise your products is through social media accounts, particularly Instagram and Facebook.
Be interested in the customer feedback and be engaging as much as possible. When they have concerns, try to answer them as quickly as possible. You may also initiate a message after they buy your products and ask their opinions. Stay connected with your clients. This will help a lot in making them returning customers one day.
Step 7: Optimize Killer Listing
Your products are all set, but you also need to make sure that the page for your Amazon product is excellent on its own. Upload photos of your products that are enticing using some photography skills. If you are unsure, tutorials are available online, or you may hire a professional retoucher or designer.
Include the details of your product in the description box as detailed as possible. The customers want to know your product’s specs before they buy it. To make it easier for them to read, put it in bullet form. Please don’t make it too long but concise, and don’t use words that are hard to comprehend.
Frequently Asked Questions
1. What is a Private Label?
Private labels are products being sold with the help of a third-party company as their supplier or manufacturer. Some businesses use Amazon’s private label strategy to effectively sell products with their business name on them.
2. How to Join FBA?
First, create an Amazon Seller account. Second, specify which products are for FBA. Third, prepare your products and follow the packing guidelines by Amazon. Lastly, ship them to an Amazon warehouse.
3. Is it worth upgrading to a Professional account?
If you are already selling more than 40 items per month, upgrading your account to Professional is wise. It will charge you $39.99 per month but not an extra fee per item.
Now that you know the 7 essential steps to building a successful Amazon private label strategy, it is time to test this out yourself. These steps will not let you down if you follow them correctly. You will gather many customers in no time, and your business will already skyrocket.