Amazon or Google when promoting your products: Which is Best to Promote Your Products?
You might be wondering why you should care about Amazon or Google when promoting your products. Well, the answer is simple: both of them offer significant marketing opportunities.
But some critical differences between them will make one more appealing than the other for certain types of businesses and customers. It’s essential to understand what these differences are before deciding which platform best suits your needs.
We’ll take an in-depth look at each company below so you can see where they excel and where they fall short. Let’s start with Amazon since it was just announced as the most valuable retailer in America.
What is Amazon Marketing?
More and more small businesses have been turning to Amazon to advertise their products. Many people don’t realise that it isn’t only large companies at people’s disposal on the internet’s most extensive shopping site. Anyone with an online business can use Amazon Marketing, which is also known as “Amazon Advertising”.
This marketing platform not only gives you the option to place ads for your products all over Amazon, but it also provides some fantastic tools such as reporting and analytics. This way, you can keep track of how many sales each ad is generating for you and whether or not they’re providing a return on your investment. There are even options for videos and images in sponsored search results – these paid results are called “Product Display Ads”.
Using these ads allows you to target the most likely customers interested in your product. It enables you to reach people who have already shown interest by searching for similar products or reading other reviews. By only showing your ads to those people, you won’t cost yourself any unneeded spending on clicks from people not interested in what you’re trying to sell them.
What Is Google AdWords?
Google AdWords is one of the most popular online advertising systems. It was launched in 2000 and had ever since been gaining more and more users. The Google AdWords system is built upon ads displayed on Google’s search engine pages or which you can find by clicking on “Ads” on some other websites.
Google AdWords uses cost-per-click (CPC) pricing, so advertisers pay for every click on their ad only, not for displaying it to potential customers. The bids determine how much you will be charged for each click on your ad. The same with Amazon PPC Ads, the cost depends on the keyword’s bidding of your competitors.
Difference between Amazon and Google Marketing
The main difference between Amazon and Google AdWords for online marketers is how each platform operates. Google displays ads to its search engine users, so you have to consider your target audience’s location when choosing where to advertise.
While in Amazon, they will allow you to choose whether you want your ad displayed in the US or overseas and let you direct your ads toward specific demographics like parents with children of a particular age group.
CPC pricing on Amazon makes it possible for small businesses and individual sellers to compete with large corporations that can afford high bids on popular keywords. And one more difference worth noting is that Amazon PPC Ads provides reporting tools that help track conversions and make necessary changes according to the data gathered.
Benefits & Drawbacks for Amazon & Google
Amazon features more than just online ads, so it is better suited for digital companies and traditional ones that have nothing to do with the Internet sphere. On Amazon, you can get discounts on behalf of manufacturers or purchase products at discounted prices.
You can sell all kinds of goods or services there: real estate, clothes, shoes, books, etc. So everyone will find something they like; artists are selling their products, antique dealers are offering unique items, and young entrepreneurs are just starting their businesses.
Google AdWords is usually regarded as an advertising system for digital companies that provide website design, programming services, SEO, etc. Google offers pay-per-click (PPC) pricing, making it easier to calculate your expenses than in Amazon’s case. But, the cost of a click on a PPC ad may vary quite a lot depending on the competition level set by other bidders for keywords related to what you offer your potential clients.
What Is Better for Promoting Your Products: Amazon or Google?
To find out which platform you should use to promote your products, first examine your budget, and if you can afford to use both platforms simultaneously, then do it. Otherwise, please choose one of them.
It is essential to realize that there are no universal solutions, so try making your conclusions based on the estimated amount of money you can allocate for product promotion and use Google or Amazon accordingly.
Of course, if your budget does not allow promoting your products on both platforms simultaneously, you may opt for either Google or Amazon, depending on what industry you operate in.
Can My Business Benefit from Using Both Platforms?
If your business sells products via Amazon and wants to expand its customer base, then it is recommended that you go for both companies’ ad systems. This way, you can increase your exposure and let many potential customers know about what you have to offer.
Selling via Amazon requires a product listing with basic information, but Google AdWords will require a more flexible approach to compelling ads. You need to create an effective ad campaign to make people click on your AdWord links, which is quite a challenge if you decide not to use professional help.
If somebody is looking for smartphones on Amazon, he will probably find only cell phones from one manufacturer. But when somebody types in “smartphone” into Google’s search box, they will see several options of different brands. In this way, Google offers sufficient visibility without restricting your product possibilities, another advantage of using both online advertising systems.
Thus, it seems like you should use both Amazon and Google ad platforms if you want to promote your products and reach more potential customers.
You can also check out Amazon Ads vs. Google Ads: What’s the Difference and Why You Need to Know It to know more about both platform’s ads strategies.
FAQs
Is Google more successful than Amazon?
It is a matter of opinion. If you have a big budget and can afford to invest money in AdWords’ PPC platform, this will work for you better than Amazon’s CPC. Please note that the amount of money you pay for promotion increases as more people bid on keywords related to your products or services.
Is it good if my customer finds out about my products via Google search results?
Of course! This may help expand your customer base and increase sales revenue by creating a positive brand image.
But remember that if you choose not to use both platforms simultaneously, most of your potential clients will see only Amazon’s product listings when they type in any relevant query into the Google search box. This is why we use both platforms at once; you can reach a larger audience this way.
Conclusion
Amazon and Google ad platforms might be the best choice for you to promote your products, depending on what industry you operate in. If you like both of them and can afford to use both at once, do it; else, choose one of them to start with. Do not forget that no universal solutions exist when choosing which platform to use. Make your conclusions based on your budget and preferences.
Keep in mind that using these online advertising systems requires an accurate product listing and well-designed advertisement campaigns. We recommend consulting professional help in this regard if you find yourself unable to do it by yourself.
