Amazon Marketing Scaling Secrets 2021- Amazon Marketing Strategy: Top-10 Tips
Amazon is the first place for customers to search for product information. Whether they are in the United States, Asia, or Europe, they go directly to Amazon to browse the product they need. Sixty-three percent of online shoppers purchase at Amazon as they find it convenient to shop for discounted items, offered with various shipping options.
If you choose Amazon to sell your products, then you are in the right place. Learning the marketing strategy is vital to make your brand stand out from the crowd of multiple vendors. Take a sneak peek at the top ten Amazon marketing strategy tips:
Amazon’s Annual Marketing Costs
Amazon’s marketing strategy is one of the most successful in the eCommerce business. The figures show that its yearly marketing cost keeps rising for the past seven years, exceeding 13.8 billion dollars in 2018. Its marketing expenses include promotional and advertising costs that reached $5.8 billion in 2016, $6.3 billion in 2017, and 8.2 billion in 2018. Amazon’s Marketing Strategy relies on four things, such as:
- User-friendly interface
- Scaling from small to large enterprises
- Using affiliate products and resources
- Offering a wide product range
Top 10 Tips of Amazon Marketing Strategy
Choosing Amazon to market your brand does not end in listing your product. As the number one eCommerce site, it is also known for its best marketing strategy in the eCommerce industry.
These marketing strategies are behind the success of Amazon’s foray into the international retail market. Keep reading to get some ideas on how you can succeed in your business.
- Amazon Advertising Strategy
Are you familiar with the pay-per-click service on Google Ads? Amazon Advertising works similar to PPC. You earn when potential customers click on the targeted ads. Amazon Advertising involves four things:
Search Engine Optimization, social media marketing, affiliate marketing, and Amazon reviews. An eye-catching advertisement plays a role in getting your targeted audience to like your brand and generate regular revenue. There are three types of advertisement display, namely:
- Product Display
- Sponsored Product
- Headline Search
- Amazon Review Strategy
Customers prefer to buy products that are highly rated and have positive comments. Studies revealed that shoppers disregard brands that have below 3.3-star ratings. Developing an Amazon review and ratings is imperative in eCommerce. Shoppers look for reviews as they cannot physically touch, see or test a product before purchasing.
Shoppers read the reviews, ratings, seller profiles, images, and videos of the products that help their decision. The outcome of the product reviews can make or break a customer’s decision. More shoppers will buy your product if it is highly rated and receives positive feedback.
- Use Amazon SEO Strategy
Amazon is now the number one site for Search Engine Optimization. Its search engine called “A9” works similarly to Google in terms of product search. A9 runs its algorithm with updates that keep changing. As a seller, Amazon SEO Strategy helps you optimise your brand by getting customers to read, click, and purchase your products.
You create product listings that are a reflection of popular keywords for the product category. The product pages need updates with details that are valuable to shoppers.
- Amazon Affiliate Marketing Strategy
Blogs open a wide avenue for Amazon sellers to get attention to their brands through affiliate marketing.
Sellers get a stream of revenues after shoppers click the link of the products published on popular blogging sites. It is an effective method of attracting potential buyers.
Sellers pay a small amount to the affiliate blogs once readers click and buy your product. Amazon affiliate marketing drives sales to your Amazon products and gathers positive reviews from satisfied customers. It creates brand awareness if the affiliate site earns a significant volume of web traffic.
- Social Media Marketing Strategy
Social media is an effective marketing tool to expand brand awareness by linking to your page on Amazon. Use your Twitter, Facebook, and Instagram accounts to promote your brand that is interesting to your consumers. Make it a habit to post daily updates, links, facts, sales promos, freebies, and giveaways.
Successful online sellers take the risk of spending extra money on paid advertising. To avoid losing your shopper’s interest, do not overdo mentioning the link of your Amazon page to encourage sales conversion.
If you want more social media marketing tips, you can further read this blog: 5 Inspiring Ways to Use Social Media Marketing For Ecommerce Store.
- Amazon Email Marketing Strategy
Email marketing is one of the effective marketing strategies on Amazon. Amazon sends an email to its customers with personalised product updates and recommendations, product review requests, survey requests, promo updates, and upcoming sales. It is a very effective and functional way to sustain customer interest.
- Video Marketing Strategy
Video Marketing strategy is another method used on Amazon to influence customer’s spending habits. Ninety percent of individuals make purchase decisions after watching videos. Videos with advertising campaigns and product listings that teach shoppers how to use the product, features, and benefits can influence them to buy the products.
8. Improving Your Web Design
Driving sales to your Amazon product listing begins with regular web design updates. Continue improving your web design by adding some updates on the category page, sign-up pages, and product pages to entice customers to buy your products. Amazon customises its website to drive more sales to your brand.
9. Conversion Rate Optimization
Conversion Rate Optimization (CRO) is designed to increase the percentage of Internet users who are doing some activities on a website.
These actions include purchasing a product, signing up, clicking a link, clicking the “add to cart” button, filling out a form, or engaging in the chatbox.
Amazon uses CRO to discover new methods to create designs for its product listings, encourage shoppers to buy, and do search result structuring. Amazon operates a CRO test and uses the results to market your brand.
10. Shopper Data & User-Generated Content
Amazon uses data in its marketing plan to personalise a shopper’s online shopping experience based on recommendations, relevant ads, and supplying insights on products that customers might buy. Amazon considers the importance of customer reviews by letting them upload videos, photos, answers queries, and leave product reviews.
Is selling my goods at a low price on Amazon a good marketing strategy?
The optimal marketing strategy is to offer your products at an average price, deliver them fast, and reply quickly to customers inquiries within 24 hours. Offer them something that other sellers do not have.
What are the steps on setting up an Amazon affiliate program and let someone promote my products?
There is no need to set up an Amazon affiliate program if your product is already listed because you are already a member. An Amazon affiliate can sell the product from the site with their coded URLs.
As a seller on Amazon, can I delete a negative review of my customer?
Sellers neither have the right to remove nor replace a negative review with your positive comments. Buyers are the rightful owners of their customer reviews. In case the customer review is factually incorrect, contact Amazon customer service.
There are many ways to market your brand on Amazon. Sellers prefer to list their products on Amazon because they have a greater chance of increasing their sales revenue and maintain good relations with customers. Its marketing strategy will make your product listings on the top list for shoppers attention.