Black Friday Email Marketing Campaign: Tips to Align Social Media and Email Marketing for Black Friday
E-commerce sales have been steadily increasing for years, and online stores are more likely than ever to outperform crowded physical stores. The pandemic has put positive pressure by engaging consumers in shopping through online platforms. And as we can see it, it tends to grow this way steadily.
To make sure that your store will outperform the others, you must sync your social media and email marketing for black Friday.
Putting Black Friday on the Top of the List
For many businesses, Black Friday sales account for a significant portion of annual revenue, but these promotions are even more crucial for E-commerce businesses. Because of the current global shutdown, the impact of Black Friday on E-commerce owners is likely to be greater than ever this year.
Considering that Thanksgiving is set to revitalize the economy, it’s evident that online stores are prospering more this year than the actual physical ones.
The initial impact of a general drop in spending hit both online and offline businesses. Still, the convenience and security of shopping from home have given E-commerce an advantage that will likely last through the holiday shopping season this year. People are still eager to give gifts for the holidays, but buying from the stores seems still out of the option.
As we all know, Black Friday deals offer much anticipated discounts, making it a massive hit for businesses to thrive again and let the economy live again.
Planning your moves
Getting your website ready and preparing your marketing efforts are essential parts of planning a successful E-commerce Black Friday promotion. You can ensure that every aspect of your business is ready for any potential by making a list of what needs to be done sooner rather than later.
You can keep your brand top of mind when your customers are deciding which Black Friday sales to take advantage of by consistently engaging with them throughout the year through email marketing, Instagram posts, and other platforms.
You shouldn’t wait until the week before Thanksgiving to decide what promotions to run, and you shouldn’t expect your audience to eagerly anticipate shopping on your website rather than on your competitor’s.
Season it more with great deals!
Begin by putting a dedicated discounting newsletter in front of your customers. Send out Black Friday emails that are tailored to your specific audience. Use a few personal strategies to connect with customers on a deeper level. You can build rapport with them by mentioning them using their first name! Sounds easy as it can be!
The newsletter could contain suggestions of the best deals for them based on their previous purchases.
Putting your customers into categories will help a lot in disseminating the kind of information that you want to pursue specifically for them. People that come to your shop come from different walks of life, so it’s a way of identifying which deals work for the best!
Another top-notch strategy is by giving extra miles of discount to your frequent buyers! While it’s more lucrative to get as many people as possible on board your Black Friday deals, it is a good idea to treat a select group of customers like VIPs. Whether you have a loyalty program in place or are just using VIP discounts for Black Friday marketing, rewards are a great way to encourage customers to spend more.
Let it sail!
You should also keep your customers guessing. Make them want to shop as soon as your deal goes live! Give your followers sneak peeks of what’s to come to keep the excitement going. Here comes the supremacy of Social Media.
Make it entertaining by including countdowns or getting creative by gradually revealing the deal via Instagram Stories. Make it easy to see if you’re planning to include gifts with purchases as part of your holiday sale! Gift Guides help customers (especially first-time customers buying gifts for friends) find you during the holiday season. And landing it on your social media platforms will complete the icing on the top!
A Gift Guide promotes your products or special offers and directs inexperienced gift shoppers in the right direction. Putting up an announcement of big deals through emails and redirecting them to your social media pages is also great. This may fall to a second option aside from getting them directly to your online stores. One key to achieving that is making sure the contents in your email or newsletter are clickable.
If you want more social media campaign tips, check out How to Get and Prove ROI from Influencer Marketing?
What countries are offering Black Friday deals?
It started mainly in the US on a Friday after Thanksgiving, but Europe, including the United Kingdom, France, and Germany, began to adopt Black Friday within the last three to four years. Other countries are seen to follow through.
What makes Black Friday a big deal?
Huge discounts and free shipping deals!
What platform/s to watch out for great deals?
While traditional email has always been there, technology advancements have made it easier for merchants to connect their enterprise to various platforms, mainly social media! Be sure to keep yourself on track!
After the heyday of Black Friday deals, you would want to keep the ball rolling. Giving your customers the best reasons to check you out again can be done by setting up exclusive offers tailored for them. Setting up automatic replies is quick and straightforward, and it produces excellent results along with higher engagement rates (and higher sales!)
Once you’ve created a solid Black Friday content strategy, make sure you follow some basic best practices when laying it all out. You can start preparing for this year’s Black Friday event right now. Preparing for next year will help you stand out from the crowd.