AdWords Clicks Impact on SEO – Why AdWords Clicks Impact on SEO is Important in SEO Ranking

Blog Overview

You might notice that pages have ads tagged on them. This happens because of Google AdWords. It puts a webpage on the top of the search engine to gain more customers or readers. It’s not to be mixed with the SEO ranking as the latter is an organic list of the best websites.

There are speculations that Google AdWords is a factor that raises the SEO ranking of a website. But before we know if AdWords clicks impact on SEO is crucial, we must first define the two.

What is Click in AdWords?

AdWords is a system where page owners bid for advertisements on Google’s web page. It is said that the AdWords clicks impact on SEO is essential. However, the page’s quality score is also a factor in whether the page will earn the ad position on Google or not.

AdWords clicks’ impact on SEO includes the click-through rate expectancy, landing page quality, and relevance to your page’s keywords. The highest bidder will pay the lowest cost-per-click. With this, we know how AdWords clicks impact on SEO of a page. But is AdWords clicks impact on SEO this crucial?

What is Search Engine Optimization or SEO?

To know the AdWords clicks, and it’s impact on SEO, you must understand Search Engine Optimization first. It is the process of optimizing your webpage or making some changes to it to boost its exposure in Google. The higher the quality of your SEO, the higher the SEO ranking.

A higher SEO ranking means it will be easier to be seen by the Google search engine users because it will be on the first page. It will benefit you if your page is relevant to the keywords used. It will help the searcher as much because the content of the generated result of Google is exactly what they need.

What are On-Page and Off-Page?

There are two differentiations of SEO: on-page and off-page. The first one refers to the Search Engine Optimization you may do on your website, like having high-quality content.

On the other hand, the second one refers to the Search Engine Optimization done on the other websites, like using your website as a reference to another website. Before we know if AdWords clicks impact on SEO is essential, we must see the features or elements that impact the SEO ranking overall.

What Features Impact SEO Ranking?

The Google algorithm often changes, which means that the Search Engine Optimization that influences a website’s ranking also changes quite frequently, and so does the AdWords clicks impact on SEO. There are three steps to determine the deserving rank of the page. Crawling involves the famous “spiders” of Google.

Next, it will go through indexing. It is the stage wherein Google analyzes the content, media, and other forms of data of the page to know what to serve, which is the last part. Serving or ranking is when Google generates the websites best suited to the searcher’s query.

What are the 4 Important AdWords Clicks Aspects that have an Impact on SEO?

SEO analyzes the data of the pages to know what websites found by the spiders have high-quality pages. But to tell if AdWords clicks impact on SEO is true, what are the primary basis of the Google algorithm on determining what deserves a place on the first page of the search engine?

• High-Quality Content

This element of the pages is always essential, whether it is a blog, business, or an ecommerce store. It’s not only for the sake of raising the ranking of your page but also your duty as a creator that your audience will receive high-quality content. Make sure that your page’s content is original and unique.

The searchers might also include your website as their references if they find it helpful to their page, earning you an extra off-page SEO that boosts your ranking. It will also help with the AdWords clicks impact on SEO.

• Loading Speed

Who wants to spend time waiting for a page to load? Keep in mind that the webpage loading speed  is crucial to make the searchers stay on your page. 

Otherwise, if the searcher clicks on your page and leaves too soon, Google will consider your page as irrelevant to what the Google search engine user had searched. It will cause your ranking only to go down and reflect on your bounce rate.

• Keywords

Keywords that you will use on your page are also essential because they are used by people when browing for something on Google. If you have keywords that you want to use, you must incorporate them in the content and the title of your page, as it will boost the relevance of your website to the searched keyword.

You may also use the keywords you intend to use to know your competitors. If you search the keywords used on the Google search engine, you will see the websites with the exact keywords or even content as yours. Use this to your advantage to know their strength and weaknesses.

• Meta Descriptions

When you search a keyword on Google, you will notice the title of the page and the description below it. People often read the description before opening the link to know if it is what they are looking for, and so, fix the meta description to a descriptive and short summary of what readers might expect.

Add the keywords you will use in the Meta description to let the reader know that your content is relevant to their query.

For more tips on Google Adwords, read this blog: Google AdWords Best Practices.

Frequently Asked Questions

1.   What is Cost-Per-Click?

Cost-per-click is mainly known as CPC. This refers to an online advertiser’s payment every time a Google user or a potential customer clicks on their ad.

2.   Is it Worth it to Invest in AdWords?

AdWords clicks impact on SEO helps if you run a business and have a web page. It assures you that the Google searchers will still see your products even if you do not rank on the organic SEO list.

3.   What is Google SEO Ranking?

The SEO ranking determines the best result for the query of the Google user. It is decided based on the factors of your website that may affect the relevance to the keyword that Google search engine users searched.

Conclusion

When a page owner invests in AdWords, it does not necessarily mean that they also rank on the organic SEO listings. AdWords clicks impact on SEO is not about the ranking of the ad but the clicks that they get. If a page gets more clicks, the Google algorithm registers this.