Amazon Seller Strategies: 5 Quick Ways How to Fix Your Amazon SEO
If you are an Amazon Seller, you know that there are many ways to go about marketing your product. One often-overlooked way is by optimizing your listings for search results on Amazon, commonly known as Amazon Search Engine Optimization (SEO).
There are many factors when it comes to SEO on Amazon, but in this post, we will give five quick tips on how to improve your company’s search presence and rankings on the marketplace.
Before we proceed with fixing your Amazon SEO, we will let you know why Amazon SEO is important in your business. So let’s get started!
Why is SEO an important way to grow your Amazon Business?
Amazon SEO is all about making your Amazon listing more visible when people search for similar products.
For example, if someone is looking for a portable charger but does not know which one to buy, they might look up the best-selling Amazon portable chargers and filter their search based on price or customer reviews.
So here is where Amazon SEO comes in; it will help your product or page rank better in search results. Because if people can find your Amazon listing at the top of the first page, it means more traffic and ultimately more buyers!
5 Quick Ways How To Fix Your Amazon SEO
Here are five ways to get started with Amazon SEO that we find to be the most effective:
1. Optimize Listing Title
This is a quick win because Amazon’s title character limit is only 200 characters, so you have a lot of room to work with.
Here are some things you can put in your Amazon listing title that will help boost Amazon SEO:
- Use specific keywords that describe your item, but try not to stuff them into the title because it looks spammy, and Amazon doesn’t like that.
- Think of how people search for your product and what words they may use to find it on Amazon. Then use those words in your Amazon listing title.
2. Product Images & Filename
It may not seem important at first, but Amazon does look at the quality of your images and file names when doing Amazon SEO.
- Use large, high-quality images – Amazon allows up to 10 images for free listings, so use them all. Make sure that your image is showing off what makes your product unique.
- Help Amazon understand what your item is by using good filenames. This isn’t as big of a deal as it once was because Amazon now allows search terms in titles, but they still matter. Try not to stuff too many keywords into the filename, though, or Amazon might think you are spamming them.
3. Backend Search Terms
Amazon has recently added a feature where sellers can add backend keywords that Amazon will crawl. These keywords help Amazon understand what your product is without reading the title or looking at images.
- Include as many as Amazon allows, but if you stuff too many in there, Amazon might stop crawling them, so be reasonable. We recommend somewhere between 10-20 backend keywords for Amazon SEO.
4. Seller Name & Brand
Your seller name and brand play a role in Amazon search results and customer buying decisions, which means they are essential to Amazon SEO whether you like it or not.
Ensure that your seller name is branded and that you use the same brand everywhere on Amazon (i.e., on your listings and product packaging).
5. Reviews & Ratings
Last but certainly not least, Amazon looks at your number of reviews and ratings to determine if you are a good seller. This has become an Amazon SEO factor because Amazon wants to provide its customers with quality products from trustworthy sellers.
- The more positive feedback you have, the better!
- The higher your average rating is, the better because it tells Amazon that people are satisfied with your product. Try to maintain at least a 4-star rating, and make sure you do everything in your power to earn five stars.
Additional Amazon SEO Tip
Keyword Research Tool
It is recommendable to use SEO tools to find out which keywords are most famous for a given topic and use them in the right places on your page.
We recommend using Amazon’s keyword research tool, the Amazon A9 search bar, for a keyword search. That way, you can see what people are searching for on Amazon. And remember that Amazon is a competitive space, so having a solid Amazon SEO strategy will help you stand out from the crowd.
Common Amazon SEO Misconceptions
The common mistake Amazon sellers make is trying to spam and hack their way into the first page. It doesn’t work that way. Amazon looks at other Amazon SEO factors such as product reviews, Amazon seller rating, etc.
So you need to focus more on creating Amazon products that Amazon customers will love and provide good Amazon customer service.
Please note that Amazon changes its SEO policies a lot, so make sure you keep up with Amazon’s Amazon best practices to be on the “safe” side.
If you want to maximize your Amazon SEO, you should check out our blog: How to Help Your Shoppers Find You Organically on Amazon.
What is an Amazon A9 algorithm?
The Amazon A9 algorithm tries to figure out what the users want and gives it back to them, making it different from Google’s search engine. A9 uses relevance as its primary focus rather than just keywords like Google does.
How can I improve my product ranking?
To rank better, Amazon sellers need to optimize their product listings. Amazon looks at SEO factors such as sales velocity, Amazon seller rating, review count, etc. You can also optimize Amazon listings by adding Amazon SEO keywords to the Amazon backend keywords tool.
How does Amazon product ranking work?
Amazon calculates an internal score (“item-detail-rank”) for every product it lists in its catalog. This internal score is used in the Amazon Bestsellers Rank algorithm, assigning each product several stars based on the item-detail rank.
Amazon SEO is changing every day. If Amazon sellers do not keep up with Amazon’s best practices, they will lose rank to competitors who stay on top of the latest updates. Understanding how people’s brains work can be a powerful tool in your arsenal when it comes to digital marketing success.
With the help of the tips mentioned above, you’ll be able to optimize your Amazon product listings and get more sales. Hope we’ve helped.