Introducing Rich Snippets – 5 Key Benefits of Rich Snippets and Why You Actually Need Them
What You Need to Know about Rich Snippets and its Key Benefits
Are you wondering how those websites keep their blogs as the most searched articles on Google?
These websites use Rich Snippets to maximize their benefits. With a few clicks away, you can make it possible with your blogs too. Here’s what you need to know.
What are Rich Snippets?
Rich snippets are just searched results, but unlike typical search results, they contain more information and ideas about your content that make it more interesting. This information varies depending on what type of snippet you need.
The information found in the rich snippets depends on your page’s Structured Data. Rich Snippets feature things like your business’s reviews, recipes, ratings, or events. Through this, audiences get a better preview of your content, making them click through your link.
How can you make rich snippets?
Google automates rich snippets through the structured data found in your content. So, what you need to do is make Google feature your snippets. It would help make it easier for Google to understand and extract its ideas for SERPs or Search Engine Results Page.
There are specific steps to do it, and they are as follows:
- Picking up the best Markup
The most important tip would be about choosing the Markup that fits your content. Different kinds of content need different ways to be displayed. In the Schema, there are 8 types you can choose from.
You can select from a review, recipe, music, product markup, organization, top stories, video, or an event.
- Utilizing Structured Markups
Google, by default, features a set of information in the search results. These are the title tag, meta description, and URL. And what you want to do is make Google display more details about your content.
You can do this by making Structured Data in your HTML through certain websites. The easiest one to use is Schema.org, a website intended for Structured Markup.
What are the Five Key Benefits of Rich Snippets?
Now that you know what Rich Snippets are, you might be thinking about the benefits of using them.
Here are the five benefits of using Rich Snippets:
- Make your content advertise itself
The main goal of rich snippets is to showcase the essential details of your page. Through it, you can already attract audiences to your page with the snippets alone. The Rich Snippets serve the audience content they need without further distractions and do not lure them to ideas they’re not looking for.
- Increased Organic CTR
Rich snippets use structured markups, and they only use a few words in the SERPs. The descriptions also include the most critical details that most of the audience look for when searching on Google. In this manner, the audiences filter out the results that are not relevant to their query.
That is when your content will get more chances of being viewed, increasing the organic click-through rate. However, increased organic CTR does not guarantee that you will get higher ratings in your content.
- Strong possibilities of increase in ranking
Rich snippets do not affect ratings. It still depends on the relevance of the page to the queries. However, the results of having rich snippets on your page can have a domino effect on your ranking. It is about the possibilities that can happen when you gain more audience.
The more the audiences look at your content, the bigger chances for your other pages. The more links get more interaction, the higher chances are to increase your rankings.
- Get featured by Google with less effort
Have you ever wondered how Google can provide answers to your questions and searches? And have you noticed that sometimes, you do not get the exact solution you want, but only most related to it? It is because Google just usually matches up keywords from queries and content.
There are also moments when you search random keywords or clues, and Google has the correct answer for those. That is made possible because of the Google Knowledge Graph. So, if you set your structured markups in your HTML, the bigger chances that your pages will be featured.
- Keeping up with the trend in Google
Rich snippets have been around in Google for a long time already. It has been beneficial since then, but Google still continues to improve it. Google’s algorithm is still a work in progress, and they are improving the results they offer. This means that you should keep up with Google.
If you keep up with this algorithm today, then there’s a big chance that you will get higher ratings on Google. Time will come when this algorithm gets more successful, and so should you.
For more ranking tips, especially on SEO, check out 15 Secret Ways to Improve SEO Rankings.
Here is a list of recently asked questions about the benefits of Rich snippets:
Do FAQs have a rich snippet too?
Just like other contents online, even FAQs have a rich snippet too. There is a schema generator on the internet that also generates and implements structured data for FAQs. They consist of straight-up questions and their answers.
Why should you use rich snippets if you’re just starting in SEO writing?
Rich snippets would get you more audiences quickly. People would be wanting to jump to your page, immediately thinking that they would get the information they need through your snippet.
What contains a rich snippet?
A rich snippet does not only contain links or descriptions from your page, but it also has much-supporting information. The best rich snippet can have a picture attached, star ratings, prices, or even a date. It all depends on the kind of markup you use.
There could be other solutions to bump up your views and ratings on your page. But there is a guarantee that Rich Snippets is the best answer you could resort to. You just have to choose which is appropriate to apply in your content. The only way to promote your product on the internet is to always get on with the trend.