How to Improve Google SEO Ranking 2022 – 3 Main Google SEO Ranking Factors in 2022
Overview
Having your own website is not easy, especially when there are competitors on the topic that you want to share. You probably had searched for the same keyword that you want to use for your website on Google. And if you did, you can see the top pages that are shown on the first page of the search engine.
These will be your competitors in the ranking for SEO if you plan to make the same content. So, what made these websites deserve the spot on the front page?
What is Google SEO?
Search Engine Optimization, Search Engine Optimizer, or simply SEO. It is the process of making changes to the parts of your website to boost its exposure in search engines, notably Google. When a website’s exposure improves, it may appear on the Google search engine’s first page.
As a result, they made more clicks when Google search engine users looked for something related to the material. This optimization benefits business since more visible search engine users looking for a product can become your potential customers.
The ranking of websites in the search engine uses different Google algorithms, a complex process used to deliver the best results. The Google algorithm considers many ranking factors to determine which website deserves the rank. Still, before we dig into the main Google SEO ranking factors, it’s good to know that the process is divided into three stages.
- The first is Crawling, which involves the infamous Google “spiders” to look for new pages.
- Next is Indexing, which analyses the content, media, and other data.
- Lastly, the Serving or the Ranking Stage determines which pages best suit the query and what to show to the searcher.
If you search in the Google search engine about a specific word or topic, a few websites will appear on the first page. The search results already contain the information that the searcher needs, and thus, they do not see the need to go to the next page.
The websites on the first page will be your competitors if you offer the same content. Their ranking is higher than yours, resulting in more visibility with the audience.
This problem is where Search Engine Optimization or SEO helps you to also rank high among them. You can optimise your web page to boost the page ranking and make it more visible to Google search engine users.
Why is SEO important for websites?
SEO is not always necessary but optional and highly recommended for content creators and webpage owners. First, it will help the website creator boost their credibility and visibility, especially if the content is high and relevant to the keywords.
If you have high-quality content, but your website is not on the first page or first few pages of the Google search engine, then it will not be appreciated by many audiences. You will also reach more people and help them, especially if your content is informative.
If you own a business, you may have many competitor brands that also have a webpage. Investing your time and effort in SEO can significantly help you outrank some of your competitors and gain more customers. Anyone can SEO or optimize their website for search engines alone, so it will not cost anything.
Furthermore, if you put internal links to your other products, they might also be interested in buying those.
Read more about the Top-10 Most Important Do’s and Dont’s for Google SEO to get even more information on How to improve Google SEO Ranking.
Of course, it will also benefit those who are using the Google search engine. Because the first page of Google shows the top rankings according to their algorithm, the searcher will be assured that those are the best websites for the keywords he searched for.
If you have good content that will help the audience you are targeting, a higher ranking on your website will help reach them. You must also note that Google’s ranking algorithm changes from time to time, so watch out for their updates.
What are the main Google SEO ranking factors?
Even though Google’s algorithm for their search engine is constantly changing, some ranking factors remain relevant up to this year. These three factors are the main Google SEO ranking factors.
High-Quality Content
Why is SEO important for websites? May it be a blog, video, or website, it all comes down to the quality content. This factor includes the original and uniqueness of content, how valuable it is, fresh or always up to date, the length of content, and the structure and organization.
The grammar and the structure of the sentences in the content must also be almost flawless as it makes it look more credible. Be mindful of the length of the content as well. Make it comprehensive for all ages and engaging.
Loading Speed
The time of everyone is significant, so the loading speed of your website must be fast or faster than the competitors. The slow loading speed of pages has high bounce rates, which is not good if you aim for a high rank.
People using the Google search engine only wait for 3 seconds for the website to load. If it exceeds, they leave the page and go to the next one. On Google’s algorithm, the act might be considered that the website is irrelevant to the searcher’s query and decrease your current rank.
Mobile Friendliness
Most of the Google search engine users are using phones, so the site’s mobile-friendliness has been considered by the algorithm since 2016. The desktop version of your website might be almost flawless. However, the mobile version also affects the website’s ranking as part of their mobile-first index.
FAQs
What is Google SEO ranking?
The Google ranking on search engine determines and serves the best result for a query. The higher the ranking, the more visible the website and can even be seen on the first page after searching a keyword.
What affects the rank of a website?
The website is ranked depending on the algorithm of the Google search engine and the factors they consider. To raise the ranking of your website, SEO is recommended to comply with what is needed to compete with other websites.
Does social media affect SEO ranking?
Google had denied that having a social media link to the website affects the ranking factor. However, engaging in social media to promote your website is still a good source of audience and increases the visibility other than in the Google search engine.
Conclusion
Google’s algorithm for search engine ranking changes and updates from time to time. It is vital to keep track of the changes to know what factors they consider. However, content quality, loading speed, and mobile-friendliness are three of the main factors considered in the ranking algorithm in Google.
With the guide of these factors, you may effectively do SEO to raise the website ranking.
