Google SEO Ranking – 15 Secret Ways to Improve your SEO Rankings

Every content creator wants to know how to get their website to the top page of Google. The ways to improve a current ranking are a secret kept by those who are already ranking great. So, if you want to know the tricks these top websites use, read these 15 Secret Ways to Improve SEO Rankings. 

What Is Google SEO Ranking?

A single query, topic, or keyword that someone searched on Google will generate thousands and more results. Most lead to answering their question while some are misleading information.

Thanks to Google’s Search Engine Optimization or SEO ranking, the results are credible and answer what’s on their search engine. So, what is Google’s SEO ranking?

The two kinds of SEO are on-page and off-page. The on-page refers to the optimization you may do in your website that affects your SEO ranking. On the other hand, off-page refers to the optimization done on the other websites that affect your SEO ranking. Both are important, but you can only control the on-page optimization to increase your ranking.

What are the secret ways to improve SEO rankings?

There are many ways to improve a ranking, but best to improve the factors below. These are the secret ways to improve SEO rankings done by top-ranking websites.

1. Analyze your Google ranking

Before doing any optimization, it is best to analyze the factors that affect your ranking to know what you need to do. 

• Check out the rankings of your competitors and what you think their advantages are compared to you.
• Use analytical tools, suggestively Google analytics, to know your current standing in Google SEO ranking and better know your audience.
• Google Analytics is helpful for the long run as you can always track your performance and know where to improve.

2. Improve your content creation process

The content of your website is a crucial factor in Google’s algorithm. There are many improvements that you can make with your content to improve quality.

• Do not give misleading content to your audiences, outdated information, and make sure that it is authentic and not copied.
• Make it readable for the target audiences.
• Add a table of contents for more straightforward navigation of the readers. Please make it so that when they click a certain sub-topic, they are directed at that section.
• Try to have content partnerships. When you have a partner, the dissemination of the website is broader and faster when there are two of you rather than alone.
• Incorporate your keywords on the content, but not too repetitive as Google might be suspicious of your website. 

3. Reuse old content

It is not easy to keep generating content. Try to make use of the content that you already might have from an old website of yours that is not that successful.

There are benefits that you may get when just improving already published content. You will consume less time developing new content based on your audience preference.

Old contents might be helpful and timeless. The failed to rank content might be a trending topic today so use the opportunity to bring it back to life. Since you have more new readers, it will help the website boost its ranking that failed before. The effort that you put into building that content will also not be wasted.

4. Use quality keywords

Keywords will be shown when a search engine user searches for a query. Your keywords must be relevant and not far from your content. Furthermore, use secondary keywords related to your keywords, but not exactly the content of your website. You may also use keyword tools to:

• Give powerful keyword suggestions
• See the volume of the keywords you will use
• Provides scores to know if the keyword is hard to rank for
• Estimate the number of clicks that you may get on the keyword

5. Add beyond just text on the content

The content does not mean that it is purely text. You may also add the following to make your content more enticing.

• Photos
• Videos
• Slideshow
• Audio
• Infographics
• Graphs

6. Add ALT text to the media you used

If you use photos, videos, or any form of media in your content, Google cannot see it. And so, using alt text to describe the image briefly will help Google understand what you added to your page. It will also appear in Google search images when they type the same keyword and redirect them to your webpage.

7. Section your content by headings

It will be hard or tiring for the readers to read everything on the page to see what they are looking for. Having headings to section content may help to make the page easier to read. Additionally, it will let the Google search engine know about the content of your webpage.

Have a table of contents that jumps to the heading when clicked as it would be helpful for the readers.

8. Use external sites in your references

External links refer to the websites owned by others. Most of the time, when you create content, you look for credible sources wherein you can build your conclusions. Put those links to the references to make your content more credible, thus improving your ranking.

However, be aware of the number of external links that you put on your websites. It may increase your credibility, but too many links might only decrease your SEO ranking. Remember that quality is better than quantity.

9. Have internal links on your website

Aside from the external sites, you may also use internal links. Internal links are the sites that you own. This optimization is also a great way to boost the SEO ranking of that page and promote your other pages and boost the SEO ranking.

10. Take advantage of broken links

If you found a broken link that you used on your website, do not worry. Please take advantage of it by also helping the owner of the webpage. Try to contact the content creator and offer help by giving your website an open link and offering your content that might help update theirs.

11.  Write useful and engaging meta descriptions

When a query or a keyword is searched on the Google search engine, the first thing you will see is the title of the webpage. And before you click on it, you will likely read the description below it first to see if it matches your search intention. This section is the meta description.

A meta description may not directly impact your ranking, but it does affect your ranking in other ways. If the searcher saw in the meta description that it is what they are looking for, they will read it further. Make sure that your meta descriptions are:

• Descriptive
• Unique
• Short
• Contains keywords

To know more about Google SEO, also read 3 Main Google SEO Ranking Factors in 2022.

12. Link your website to social media

Like meta description, linking your website to your social media accounts does not directly affect your Google SEO ranking. However, it dramatically promotes your web page and widens your audience source, increasing your ranking.

13. Faster loading speed

Time is gold for everyone. A slow-loading page speed will discourage the searcher from continuing through the page even if they have not seen the content yet. When someone clicks to your webpage and immediately exits, Google will think of your content as low search intent and irrelevant, decreasing your ranking.

14. Make your website mobile-friendly

More than 60% of the people searching in Google are doing it from their mobile phones. It is much easier to carry with them around and more accessible. Google even considered mobile-friendly as a factor of SEO ranking, so make sure that you have an optimized mobile version.

15. Optimize URLs

The content is significant, but be mindful of your URL as Google considers it a factor. Here are some optimizations you may do with your URL.

• Include keywords
• Omit “or”, “and”, etc.
• Do not be emotional
• Concise
• Consistent with the content

FAQs

Conclusion

Google’s algorithm in SEO ranking changes over time. Be mindful of the updates and make sure to follow them. In the meantime, these are the 15 secret ways to improve SEO rankings used by the high rankers.