Successful PPC Killer Campaigns – 10 Tips to Succeed in Amazon PPC Strategy
Pay-Per-Click is a vital component in bringing in sales for your brand. You have to resort to paid advertisement through PPC to beat your competitors who sell similar products as yours. These ads are your ticket to establishing a direct line to your target customers online.
According to WordLead, about 21.65 percent of online users click on PPC advertisements. About 35 percent of the PPC clicks go to organic results. Online sellers should learn how to improve their brand awareness by learning some Amazon PPC strategies. Paid advertisements redirect about sixty-five percent of the traffic.
Keep reading and learn how to succeed in Amazon’s PPC strategy.
Tips to Succeed in Amazon PPC Strategy
Consumer shopping continues to grow as more people have access to the Internet using their mobile phones. If you are an Amazon seller, there is a greater chance to succeed using PPC advertisements. There are more than 350 million brands and products on the Amazon platform.
With the influx of online retail traffic, your next move is to topple your competitors by turning to PPC ads. Your listings will get noticed if you know the PPC strategies.
Read the tips below:
1. Work Your Way Up from the Bottom
Keywords for Amazon sponsored products should start with long-tail keywords, then move up and find the generic and most searched keywords.
Targeting the highly searched keywords should not begin early due to the bunch of competitors going up against each other.
Your products will leave unnoticed while you spend more money on this wrong strategy.
Do not rely on the ad impressions as bringing sales in will have lower chances because your competitors have already taken the lead in the market using generic words. Instead, do the reverse method by starting with long-tail keywords as competitors do not use them often, so you will get more sales and boost conversion rates.
2. Have Three Unique Sets of Ad Campaigns
You can rank optimization of your product listing through Amazon PPC, using the SERP for a given keyword. You will have three unique sets of campaigns with different budgets and bids for each keyword, which depends on the listing’s search rank for a particular search query.
Track the top keywords for the product listing and find out how they are ranking on Amazon. Evaluate the page rank and your listing position before you proceed to the following steps:
- Focus on a few keywords if the listing is beyond page five or page six on Amazon.
- Focus on the top-performing keywords if those keywords are on the 3rd, 4th, and 5th pages. Keep your bid consistent and evaluate which of the keywords are bringing in more sales.
- Use aggressive bidding if the keywords are placed on pages one and two to land on the first page and increase product visibility. Always watch the keywords that do not convert into sales, even if you spend money for ad clicks.
3. Learn to Adjust the Bids
Your ad placement could land on page one, within the rest of the search results, on the product information page, or out of the search results page. By adjusting your bids, you have the chance of optimizing the ad campaigns and control where the ads would appear and how much you can afford the ads.
You can see the placement of your ad campaign and find which of these placements bring exposure and sales to your products. The secret to success in this tip is to spend more on these product pages by adjusting the bids.
4. Improve Brand Awareness through Group Variations
Multiple variations result in listing your product as a child ASIN. It is not ideal if you run your ad campaign. It will consume a lot of money.
The variations will result in competing with each other. To avoid this pitfall, use group variations instead.
Group individual variations of your product into a single package can help improve brand awareness and visibility.
Amazon sells your product under a distinct ASIN instead of child ASINs.
5. Run Campaigns for Top Performing Variation
Running a campaign using the child ASIN works well in promoting your brand and saves your money. Through this strategy, shoppers who visit your ads will also view the other variants in your listing. It is up to you to have variations of your products to catch their attention.
You will get the sale from the ad that they first see for the high-performing variant. Running PPC ads in the same ad group leads to competition for their ad placements because only one is the top seller. You end up spending a lot of money on this campaign.
6. Use Indirect Keywords
Targeting indirect and alternative keywords by highlighting the benefits and features of your product is effective in generating sales. Write a compelling and engaging description of your product using phrases that can catch the attention of consumers. For example, you are selling air fresheners on Amazon.
You can use alternative words for your freshener, like healthy home fragrance, immune-boosting freshener, memory enhancer air freshener, etc. Before adding the alternative keywords, research similar products of your competitors and read the description they have on their ad campaigns and products description.
7. Place Products with Similar Prices in One Ad Group
Focus an ad campaign on one product that is more pricey than other variants. You have control of your ACoS, and you will get the most of your advertising cost. Once the prioritized product starts bringing in sales, the rest of the variants will sell as consumers can view them on the Amazon listing.
The most priced product should be in a separate ad campaign if you want to generate sales.
8. Create Ad Campaigns Based on Performance
Try creating an advertising campaign based on its sales performance. It is a unique strategy that can help in promoting your product instead of keywords. If you are selling four products in an advertising group, one of these products posts an ACoS of 55 percent while the remaining products have an average of 15 percent ACoS.
Your product with 55 percent ACoS increases the total ACos of your ad campaign. The best solution is to place this product in a separate ad campaign to reduce expenses and improve the performance of your ad campaign.
9. Use Product Targeting Ads
Product targeting ads are an effective strategy in getting exposure for your brands on Amazon.
You target customers using product categories and brands. It allows you to target certain ASINs so that your ads are on the product pages.
Choose products from your multiple ASINs that do not have sales yet.
Create the targeting ads for these less-performing products and target the top ASINs.
Those ads for low-performing products are on the pages of your best-performing ASINs. Begin with one or two products in running the ads for a couple of days to weeks.
10. Targeting Products in Google Ads
Placing your ads on the Google Ads pages that have lots of exposure creates sales. Through this method, you are using the visibility of your competitor in putting your ads on their pages. The listings are also visible on social networking sites.
You should also read about the Best PPC Automation Software for Amazon Ads to optimize your PPC campaigns!
How many ads are allowed in one ad group?
The expanded text ads should be four to six in one ad group with two responsive search ads in an ad group. The responsive search ads should collaborate with the expanded text ads to ensure they run in all advertising groups.
Why is it that I always find the same advertisement every time I surf the net?
Those ads that keep on popping out everywhere are remarketing ads. They pop out because it’s the work of cookies that allows advertisers to target users who frequently visits websites that are visible on the display network of Google.
Why are my ads not found on top even if I use the right keywords?
Maybe you need to increase the keyword bids and try doing it once more until it lands on the topmost part of the search result. You can also increase your quality score by improving the CTR using ad copy testing.
There are numerous ways to succeed in PPC strategy aside from the tips above, and more methods will be developed in the future as technology changes frequently. What you can do today is to apply the suggestions above and find out which of the strategy works for your ad campaigns.